The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt and Jeff Cox | Key Takeaways, Analysis & Review
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Inside this Instaread of The Goal:
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The Goal - IRB Media
OVERVIEW
The Goal: A Process of Ongoing Improvement by Eliyahu Goldratt and Jeff Cox describes a process by which an unprofitable manufacturing operation can be made profitable. It conveys proven factory turnaround principles through a fictional story.
The main obstacle to making an operation profitable is constraints, or bottlenecks, that prevent the plant from running at capacity. These bottlenecks are the result of machinery standing idle, poor work flow, unwise use of labor, and other mistakes. The main impact of the problems is orders being filled late. This leads to unhappy customers who refuse to give the factory additional business and tell others about their unhappiness.
Rogo, the fictional manager, uses a manufacturing operation turnaround specialist as a sounding board for his and his executive team’s ideas to make the factory profitable before a three month deadline for closing it. The team recognizes that bottlenecks are the main reason for the operation’s lack of profit. They come up with ideas to overcome these bottlenecks, which leads to profitability, until new bottlenecks develop. The team must then rush to overcome those as