Easyway Express: Stop Smoking and Quit E-Cigarettes

By Allen Carr

READ THIS BOOK, FOLLOW THE INSTRUCTIONS AND ENJOY A NICOTINE-FREE FUTURE.

Allen Carr's Easyway method is the most effective self-help stop-smoking method of all time, and this book is a super-fast, yet comprehensive, version of the method.

Even better, this book is designed to set you free from any form of nicotine addiction - whether that be cigarettes, e-cigarettes or any other nicotine product.

Praise for Allen Carr's Easyway:

"If you want to quit... it's called the Easyway to Stop Smoking... I'm so glad I stopped"
Ellen De Generes

"Allen Carr's Easy Way to Stop Smoking Program achieved for me a thing that I thought was not possible - to give up a thirty-year smoking habit literally overnight. It was nothing short of a miracle."
Anjelica Huston

"Allen Carr explodes the myth that giving up smoking is difficult"
The Times

"His method is absolutely unique, removing the dependence on cigarettes, while you are actually smoking."
Richard Branson

"I found it not only easy but unbelievably enjoyable to stay stopped."
Sir Anthony Hopkins

• Language: English
• Publisher: Arcturus Publishing
• Release date: Dec 19, 2014
• ISBN: 9781784280598

Allen Carr

Allen Carr (1934-2006) was a chain-smoker for over 30 years. In 1983, after countless failed attempts to quit, he went from 100 cigarettes a day to zero without suffering withdrawal pangs, without using willpower and without gaining weight. He realised that he had discovered what the world had been waiting for - the Easy Way to Stop Smoking - and embarked on a mission to help cure the world's smokers. Easyway has grown to become a global phenomenon with seminar centres in 150+ cities in more than 50 countries around the world. Allen Carr's Easyway books, online video programmes, and live group seminars have helped an estimated 50 million smokers worldwide. A vast majority of those happy non-smokers became aware of the method as a result of personal recommendation from their friends, family, and colleagues. Allen Carr is now recognised as the world's leading expert on helping smokers to quit and has sold over 16 million books on the topic. His Easyway method has been successfully applied to a host of issues including weight control, alcohol and other addictions and fears. In 2006, Allen was diagnosed with lung cancer and passed away that November handing responsibility for Easyway over to his closest and most trusted colleagues.

Book preview

SO, WHAT IS ‘HARM REDUCTION’?

‘Harm Reduction’ refers to policies, programmes and practices that aim to reduce the adverse health, social and economic consequences of the use of addictive drugs without necessarily reducing or eliminating drug consumption.

There are examples of harm reduction programmes which have certainly provided benefits to those at risk as well as their families, and the communities in which they live. One such example is needle exchange programmes, where heroin addicts are routinely provided with free and regular access to clean hypodermic needles and syringes in order to prevent the spread of HIV via shared needles.

That’s why the idea of using safer electronic nicotine delivery systems to deliver nicotine in a cleaner and possibly less harmful way seemed appealing to many. If permanently converting smokers of normal cigarettes to less harmful e-cigarettes could be achieved, it was thought that tens of millions of lives could be saved over the coming decades.

Even I, as someone who has dedicated his life to freeing addicts from nicotine, was hopeful that in spite of the negative aspects of nicotine addiction persisting, it might have been a price worth paying if tens of millions of lives were saved or at least significantly lengthened.

Even if the harm reduction idea HAD worked – and there are those who still believe it will – and tens of millions of former smokers ended up addicted to e-cigarettes, I’m convinced that Allen Carr’s Easyway method would still have a hugely important part to play in setting people free.

The reason we remain hugely important to nicotine addicts – even to those who might become solely addicted to e-cigarettes – is the number of negative factors that remain for the addict and their families even if they succeed in switching from cigarettes to e-cigarettes.

The harm reduction strategy as applied to nicotine fails to consider the impact that ‘being addicted’ has on the addict’s general wellbeing, the fact that they are controlled by a drug. Many fail to appreciate and understand the pain and suffering that the very fact of ‘being an addict’ causes to one’s self-esteem.

The addict’s family continues to live with the impact of that damage to self-esteem, but they also have to consider that, although e-cigarettes were initially much less expensive than cigarettes, the prices are likely to go in one direction only… and that’s UP!

Control of nicotine is in the hands of the tobacco and pharmaceutical industries. They will soon cut the independent e-cigarette companies out of the game by buying them up – that’s already started to happen, of course. The price of e-cigarettes will depend on how long governments are inclined to subsidize or minimize the cost of them because they’re ‘not as bad as the real thing’. And once e-cigarettes are well established, it is inevitable that governments will aggressively tax them. Can you imagine anything more appealing to modern governments than addictive products that users are obliged to purchase for the rest of their lives? Imagine the tax-raising forecasts calculated by government treasury departments all over the world. How else do you think the new e-cigarette industry was launched against a background of expensive advertising campaigns? Politicians were falling over themselves to help Big Tobacco and Big Pharma expand the nicotine industry.

Tragically, it will again be the addict’s family who will also suffer financially as they go without everyday essentials so the addiction can be financed.

Only someone who has suffered addiction, or has had a loved one suffer, can truly appreciate the misery it entails and how that misery afflicts everyone around the addict. The addict and the addict’s family will be paying for a lifetime’s supply of nicotine, swelling the coffers of government treasury departments indefinitely. Do you want to suffer that fate? Of course not! We already know how viciously smokers have been exploited via the taxation of their addiction. Once you’re free of all nicotine addiction, you can watch the whole tragedy unfold over the coming years safe in the knowledge that they didn’t get the chance to carry on bleeding your finances dry. Don’t misunderstand me – you’re not reading this book because you’re worried about the cost of smoking or vaping; worrying about the cost won’t help you get free – it’s just a fabulous bonus to cock a snook at those who wanted to exploit your addiction for the rest of your life.

Perhaps you feel that it’s a bit far-fetched to suggest that governments might be financially incentivized to follow policies that maintain, actively encourage and promote addiction. Governments will have you believe that, as a smoker or vaper, you’re a drain on health budgets, but tax revenue generated by smoking and pension pay-out savings (because smokers die prematurely) dwarfs health costs for treating smoking-related diseases.

Do you notice anything about the figures in the table below? The only way is up! As far as treasury departments are concerned, nicotine addicts are an important source of ‘easy money’. If you’ve ever wondered why successive governments have pursued anti-tobacco policies that appeared to be spectacularly unsuccessful perhaps there’s a clue here.

TOTAL TAX REVENUE FROM TOBACCO (Excise & VAT)

Source: HM Revenue & Customs (HMRC) / TMA

This table shows the revenue raised through the sale of all tobacco products in the UK. The source for the excise duty is HMRC while the VAT is a TMA estimate.

In 2014 research commissioned by Action on Smoking and Health indicated that the cost to the National Health Service caused by smoking was £2 billion a year with the cost of social care for older smokers around £1.1bn a year.

http://www.ash.org.uk/files/documents/ASH_121.pdf

You don’t have to be an accountant to work out the annual benefit to the treasury of continued smoking and nicotine addiction.

Can you think of a reason why on one hand, international global players such as Microsoft, Vodafone, IBM, Ford, Total, Esso, Pfizer and BMW, to name but a few, regularly contract the services of Allen Carr’s Easyway to help their employees stop smoking, yet the government, the Department of Health, and the NHS do not?

In the world of commerce it’s universally accepted that an employee who smokes will cost their employer in excess of £2,000 a year in lost productivity and increased absenteeism because of sickness. That fact alone makes acquiring our services compelling in terms of return on investment for our corporate clients, let alone the advantages of having a happier and healthier workforce.

In short, these companies save a fortune by helping their employees stop smoking. They choose a reputable, proven, safe, and highly effective method when they contract our services. We even offer our corporate clients the same money-back guarantee given to our private clients. If their employee doesn’t quit by the time they complete the programme, we refund the fee for that employee.

When nicotine addicts free themselves from their addiction, it costs the treasury money. It’s the complete opposite of our corporate client model.

Can you see how governments might be financially disincentivized from helping smokers, vapers, or any kind of nicotine addict escape? Does this make you wonder why successive governments have pursued policies almost guaranteed to keep nicotine addicts hooked?

So back to my initial point: all of the downsides I’ve mentioned so far might be palatable if they resulted in tens of millions of lives being saved by the harm reduction policy.

So, what’s happened so far?

Firstly, e-cigarettes were introduced in the worst possible way. Rather than insisting that these products be regulated in the same way as other nicotine-containing products such as patches and gum, the public health establishment chose to ignore them on the basis that as an untested product of somewhat questionable safety, e-cigarettes should not be available for sale at all. The problem is that ignoring something doesn’t make it go away. In fact, this strategy has allowed marketers of e-cigarettes to bring their products in under the radar and to operate in a regulatory grey area and sell an addictive product free of age restriction, safety and efficacy regulations, and with no marketing or advertising restrictions whatsoever. Welcome to the e-cigarette equivalent of the Wild West!

Early on in the development of the e-cigarette market, manufacturers assured the tobacco control community and other interested parties that the target market for e-cigarettes was existing smokers and that the marketing positioning and messaging for the e-cigarette would be as a quit-smoking aid.

That isn’t quite how it has turned out. By 2014 there were still no controls over who can sell them, who can buy them, what’s in them, and how the product might be advertised. It’s back to the days of ‘Mad Men’ using sex as the vehicle to sell slavery and addiction. In fact 2014 saw the first TV advert showing smoker-like behaviour – an attractive, alluring