Marie Claire Australia

SMOKE and MIRRORS

Alison fumbled through her clutch looking for her keys after her law firm’s Christmas party in 2021. Panic swept over her as she realised the keys were in her tote, which she had left in the taxi. Not only did it contain her keys, but also sensitive court documents and the expensive Tiffany & Co. cufflinks she’d bought her partner for Christmas. But it wasn’t any of those items that were top of mind. “The first thing I thought was, ‘Oh no, my vape is in there. I can’t get through tonight without it.’”

In that moment, the 32-year-old realised she had a problem. “I’m really embarrassed to admit it now, but I’m an asthmatic and was also suffering from long Covid. I took up vaping to quit smoking, but ended up doing both. I’m a smart girl – I don’t know how I got there.”

She continued to use vapes over the holidays and promised she’d quit in the New Year. Spoiler: she didn’t. In June last year, Alison was hospitalised with a life-threatening asthma attack after a night out vaping heavily. It was the wake-up call she needed.

Unlike Alison, Zoe, a 31-year-old marketing manager from Sydney, had never smoked in her life before she started

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