Market Me: How to Market Your Idea … Your Brand … and Yourself!
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About this ebook
Paul D. Barchitta highlights the foundation and building blocks that anchor a solid marketing strategy in this guide that answers questions such as:
• What is marketing all about?
• Why is it such an exciting time to be a marketer?
• What are the four P’s of marketing?
• Why you must think like the customer!
The author also examines topics that can serve as a blueprint for success from defining who is your customer, when and why they adopt your innovation, to the decision making process that the customer goes through. Why taking a snapshot of your product offerings, why new products are the lifeblood of an organization, and the importance of developing a brand are analyzed as well.
Dissecting the methods of how products are promoted, from why advertising is a mentality to the effectiveness of the relationship that a salesperson can have with a customer are reviewed. How the distribution of products has evolved along with the importance of developing a global vision and more.
Get a broad understanding of marketing and discover the methods, techniques, and theories that will convert your idea, your brand, or yourself into a success with the lessons in Market Me.
Paul D. Barchitta
Paul D. Barchitta is a Tenured Professor in the Maritime Transportation/Business Department at the United States Merchant Marine Academy, located in Kings Point, NY. The U.S. Merchant Marine Academy is one of five Federal Service Academies including, West Point (Army), Annapolis (Navy), Air Force, Coast Guard, and Merchant Marine. Prior to accepting this appointment, he was as a tenured faculty member for The City University of New York (CUNY) at Queensborough Community College. He has been a Professor at the following institutions in their respective Marketing/Business Administration Departments; SUNY College@ Old Westbury, Nassau Community College, Stockton College, Brooklyn College, LaGuardia Community College, Parsons School of Design, Wagner College, and St. John’s University. He has also traveled to Taiwan on behalf of the American Education and Cultural Foundation to teach Marketing and Management. He has a Post-Graduate, Advanced Certificate (30 Credits above an MBA) from a Doctoral program at NYU, in Corporate Training & Development. He has an M.B.A. in Marketing, and a B.S. in Finance from St. John’s University. He has over thirty years of sales experience in the Medical Device and Healthcare/Hospital industry. He has been a Field Sales Trainer and has sold a wide variety of medical products. Some of the product lines that he has sold are surgical stockings and lymphedema pumps that are prescribed for patients suffering from vascular disease, deep vein thrombosis equipment that prevents blood clots in patients during and post-surgery. Other lines have included general surgical instruments, spinal instruments, endoscopic, and laparoscopic instruments that are used in the operating room during surgery. Patient controlled anesthesia pumps that regulate the amount of pain medication that a patient receives after surgery, and syringe pumps that are used to deliver small, precise doses of medication to premature infants. He has been a President’s Club Winner for sales quota achievement for three major, global, medical device manufacturer’s including Johnson and Johnson’s Surgical Instrument Division, Smith’s Medical’s Infusion Division, and Beiersdorf-Jobst’s Vascular Division. He is the author of A Salesman Walks Into A Classroom…The Art of Sales Meets The Science Of Selling and Market Me: How To Market Your Idea…Your Brand…And Yourself!
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