3 Ways To Reach The Top Of Google: The Quick Way, The Right Way, and The Expensive Way

By Mark Cass

3 Ways to Reach the Top of Google is a comprehensive guide for entrepreneurs on how to make their business visible on the internet and how to get a higher ranking business listing on Google as well as the other top search engines.

If you're a bus

• Language: English
• Publisher: Up Your Averages Publishing
• Release date: Aug 29, 2021
• ISBN: 9781685245436

Mark Cass

Mark grew up the son of a Pentecostal preacher who found himself facing a prison sentence for a crime he did not commit at the age of 18. From there he went on to serve almost 11 calendar years inside the Florida Department of Corrections. He was released in 2003 and came home to discover the world had moved on without him. Mark found meaningful employment was not easy to come by and as a result he started his own recycling business, and then moved on to own two different marketing agencies and then was presented with the annual Culture Keeper award given away each year in the Master Networks organization to the entrepreneur who was most outstanding in their Region. Mark has since become a highly sought after consultant on all manner of subjects from business, marketing, life coaching, etc... He is an inspirational speaker and the author of 4 different books so far... Though his 5th book 'Really Good At Barely Getting By - A survival guide for those living paycheck to paycheck' is highly anticipated.

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Dedications

To My Mom and My Uncle Tony for always

believing in me and my writing talent

Brian Solt for not seeing any of the reasons why not, and for only seeing the reasons why I could

John Pesano for helping me understand SEO

Tim Jacobs for inviting me to Master Networks

Anisity Rowe for Never, ever giving up on me

To Myself, be encouraged, you’re doing it

#OneInARow

#UpYourAverages

3 Ways To Rank Your

Business On Google

A comprehensive look at how to attain ranking in local searches, as well as organic placement and pertinent information on PPC advertising.

Local SEO

‘The Right Way’

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Laying The Foundation

Let us begin with The Right Way, establishing a solid foundation for your business. All good SEO efforts on the web begin with Local SEO, which is the equivalent of registering your business with Google. Letting Google know who you are, what you do, and where and when you do it. 

The first step to registering with Google is by creating or claiming a Google My Business account for your business. 

If you have ever done a Google search before and seen the results populate at the top of the page with the map, star ratings, address, and phone number, that is what we are referring to when using the term local SEO. 

Usually, the top three most relevant businesses or service providers under the keyword or phrase that you searched will be displayed, with an option to click to see more.

This display of the top 3 businesses is referred to as the ‘Three-Pack’.   

Depending on the industry, it could very likely be the first result displayed on Google, and that can have a huge impact on the amount of business you do each day, each week, each month, and thereby a direct effect on your bottom line.

The first page, or the top of Google, is the most coveted Digital Real Estate on the entire internet.

When it comes to being found online, the growth of your business will depend on how well your business is to find online.

Local SEO is not only the best place to start.

You should consider it to be Required.

Step 1:  

Create/Claim Your Google