Jumpstart Your Platform: A Beginners Guide to Finding Your Audience Through Social Media
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About this ebook
Platform. It can make or break a writer. If you have it, then get ready for publishers to offer you contracts; and if you don’t? Let me kindly introduce you to the slush pile.
Whether you are a writer or another kind of content provider, there is one universal truth: you need platform. Most writers put all their effort into writing
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Book preview
Jumpstart Your Platform - Scott La Counte
JUMPSTART
YOUR
PLATFORM
img1.pngA BEGINNERS GUIDE TO FINDING YOUR AUDIENCE THROUGH SOCIAL MEDIA
BY SCOTT LA COUNTE
BuzzTrace Publications
www.BuzzTrace.com
ANAHEIM, CALIFORNIA
Copyright © 2017 by PiracyTrace, Inc.
All rights reserved. No part of this publication may be reproduced, distributed or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.
Table of Contents
About BuzzTrace Publications 5
What Is Platform Anyway? 7
A Beginners Guide to Finding Your Followers 11
A Beginners Guide to Telling Your Story 17
Do People Still Read Blogs? 25
Google’s Desperate Attempt to Be Facebook 31
Who Should Use It 31
Sign-Up Process 32
Crash Course in Google+ 33
Does Linkedin Work for my Platform? 39
Who Should Use It 39
Sign-Up Process 39
Crash Course in LinkedIn 40
Connecting with LinkedIn 42
Build Your Platform One Picture At a Time 46
Who Should Use It 46
Sign-Up Process 47
Crash Course in Instagram 47
Books Connecting People 51
Who Should Use It 51
Sign-Up Process 51
Crash Course in Goodreads 52
Adding Books to Goodreads 52
Friends in Goodreads 54
Exploring Books in Goodreads 57
Other Features in Goodreads 57
Social News Aggregation 59
Who Should Use It 59
Sign-Up Process 60
Crash Course in Reddit 60
Navigating Reddit 61
Subreddits 63
Submitting to Reddit 64
Users and Karma in Reddit 64
Rules and Reddiquette 65
Preferences 66
Getting more information 66
About the Author 67
ABOUT BUZZTRACE PUBLICATIONS
BuzzTrace Publications is the publishing arm of BuzzTrace.com—online software to help writers and other content creators build, maintain and protect their platform. If you’d like to create a free account and grow your online presence, go to BuzzTrace.com.
INTRODUCTION
img1.pngWHAT IS PLATFORM ANYWAY?
P
latform. It can make or break a writer. If you have it, then get ready for publishers to offer you contracts; and if you don’t? Let me kindly introduce you to the slush pile.
Whether you are a writer or another kind of content provider, there is one universal truth: you need platform. Most writers put all their effort into writing their book and haven’t thought at all about their platform. In fact if you asked most new writers what their platform is, they will probably reply with a blank stare and a follow up question: what’s platform?
If that person is you and you’re sitting here reading and wondering what platform is...platform is your message and the people who will buy your message. This book is geared at authors, but platform and how to build it is the same no matter who you are—be it a musician, a business, or a motivational speaker.
Publishers want to know you’re an author who already has a proven market and they won’t have to work hard to sell your book—they want low risk with high return. So when they ask what your platform is, what they really want to know is what your message is and how many people are already buying into that message. Think of yourself on a stage with a podium and a mic—your platform is the message you are delivering to all the people in front of you; the bigger the audience the bigger your platform is.
When