Perfect Author Newsletters

By Mary Caelsto

You hear that you should have a reader newsletter or maybe you have one now and aren’t sure what to do with it. In this book, author and technical virtual assistant Mary Caelsto, owner of Unscramblet Author Solutions, discusses powerful strategies to grow your subscriber numbers, increase engagement, and sell more books. You’ll discover at least three strategies for accomplishing these goals, as well as information on newsletter platforms and requirements to keep you on the right side of CAN-SPAM laws.

• Language: English
• Publisher: Charmed Chicken Media
• Release date: Mar 11, 2017
• ISBN: 9781386301752

Book preview

To receive notification of online events, gain access to bonus book content, and more, sign up for Mary’s newsletter at http://unscramblet.com/newsletter/.

Other books by Mary Caelsto

Unscramblet Author Guides

Turn Your Blog Into A Bookstore: The Ultimate Guide to Selling Direct to Readers from Your Website

Author Information Guides

Basic Email Marketing Skills

Newsletters Your Readers Can’t Ignore

Use Your Muse: Writing Prompts for Romance Writers

Author Prosperity Challenge Vol 1: Marketing Myths Debunked

Other Books

Animal Reiki

Dashboard Kitten (contemporary romance)

MaryMuse’s Book of Parrotlets

MaryMuse’s Book of Parakeets & Lovebirds

MaryMuse’s Big Book of Bird Care

Labor of Love: How To Start and Run a Pet Organization

Spiritual Companions: Our Pets, Our Spirituality

Perfect Author Newsletters

By

Mary Caelsto

––––––––

A Charmed Chicken Media Production

The information in this book is current as of the book’s publication date. While the processes and systems described in this book have remained stable over the last several years, technology does change. If you discover information that could be in need of updating, please email me at [e-mail].

I and my readers appreciate it.

Please know that every effort is made to keep this book updated, and any new editions will be noted as such.

Thank you!

1: Why Newsletters?

As I start to write this my Gmail’s Promotions tab has 1492 items in it, and these are the ones I want to keep! I promise myself, I’ll take 10 a day, maybe 25, and read the newsletters, filing away the information or making notes for the future. Eventually I’ll get back down to Inbox Zero, right? (To contrast, my actual working inbox hovers right around 50/60 emails, all client work or items that I’m saving for a predetermined amount of time like that delicious honey garlic chicken recipe I’m going to have next weekend for dinner.) If my inbox looks like this, and I keep a pretty firm hand on it, then why should you start a newsletter?

That’s a good question. It’s one that you should be clear on, which is no doubt why you’re reading this. So let’s look at the reasons why you should have a newsletter.

Direct access to your readers

I am a huge proponent of not building your business on someone else’s platform. If you need an example of that, look at Facebook. For all the good a Facebook page does you—and yes you should have a Facebook page—your posts without paying to boost their visibility only reach 1-3% of your audience. That means if you have 1000 people like your page, only between 10 and 30 people will see the post. If the post performs better, through comments, likes, and shares, then Facebook may decide to show it to more of your fans. However that’s like asking a monarch for permission to do something. If it pleases Your Majesty, may you show my post to more people? Like most overlords, Facebook will say only if they’re paid.

A newsletter is different.

Think of the information you’ll give to someone. Your first name. Your address. Your phone number. Your email address. If you’re like me, you would give out your first name and your email address before any other pieces of information. After all, if you don’t like someone’s email, providing the person or company is complying with the laws in their country, then you can unsubscribe. If you like their content, then it comes directly to your inbox. You don’t have to lift a finger.

A newsletter gives you the rare opportunity to walk up to someone and get in front of their face to say, hi, here’s what’s happening with me right now. You go to them, where they’re at, and they see it no matter what time they check their email. Social media doesn’t afford you this opportunity.