WHEN I’m invited as a guest agent to do Q&A sessions at panels or conferences, a question I get often from writers is an anxious “Do I need a social media presence?” When I invariably say that it’s good for us to be able to find you online—either so we can look up more of your work or because we’re thinking ten steps ahead to questions a publisher will ask—the writer (understandably) sighs in weary defeat. I can almost see them deflating. I get it. Social media is daunting. Where do you start? How do you even begin the work of interacting with other writers—not to mention agents and editors? What do you say? But these days, social media is an increasingly necessary tool in
