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145 - Social Media Updates in 2018, part 2

145 - Social Media Updates in 2018, part 2

FromCreate If Writing


145 - Social Media Updates in 2018, part 2

FromCreate If Writing

ratings:
Length:
22 minutes
Released:
Nov 30, 2018
Format:
Podcast episode

Description

I missed out on some big platforms and news in the first in this series, so here are more updates you need to know that happened in 2018 and will impact your 2019! When I started this series, it was meant to be one post. Ha! There have already been updates since I posted. That's why it's so stinking hard to keep up with social media updates! My advice from the first post still holds: if you don't want to PERSONALLY keep up, follow other people who will keep up FOR YOU. Choose the few platforms you want to focus on, choose an expert, and subscribe to their email list. Or read something like Social Media Today so you can get more broad updates. I mean, but really, you'll get a lot from me each week in the Quick Fix, my Friday email with news, tools, trends, tips, and updates.   PINTEREST UPDATES I need to apologize to Pinterest. It is my #1 traffic driver on my blogs. And...I don't pin. I don't hang out. I don't keep up. That's the very cool thing about Pinterest: you can kind of autopilot it. Because it's more of a search engine than a social place, you don't have to like and comment on a giant stream of people's activities. It's just...ideas. Much more timeless. That doesn't mean you can just ignore it, which is what I've been doing. Sorry, Pinterest! Here are some big updates from this year that are good to know! Oh, and if you want to connect there, I have a Create If Writing board that's fabulous and has the content from this site. Pinterest Communities - This is really new and I'm not sure how it will be utilized. So far, I can't even join a community. And you can't see them or make them until you're IN one...so it's kind of like Fight Club? Anyway. Here's a great post about them. I think it could have potential, but if I have a pretty solid understanding of Pinterest and can't actually get IN a community, there is an issue. READ/LISTEN TO MORE ABOUT PINTEREST COMMUNITIES. Pinterest Carousel Pins - Because so many people just scroll through Pinterest, I'm not sure about how these carousel pins, which can have multiple images and links will work. Will Pinterest users really go for these? Unsure. Here's how to test if you have early access.  Lots more little updates - I found this fabulous post from Anastasia Blogger that has a summary of all the things that have changed on Pinterest this year. READ IT.  SmartLoop comes to Tailwind - Tailwind is the only scheduler I use and pay for that works with Pinterest and Instagram. They added a feature that's much like Board Booster's old one that will let you set up pins that will pin again. FIND OUT MORE.  (*If you want to try Tailwind, this is my affiliate link! It's super easy to use and has great features.)  Group boards aren't working so well - This isn't super new, but the group boards that once worked so well (with thousands of pinners) DON'T. Pinterest didn't want to give them priority as they were spammy. Work on having your own quality boards with keywords. Dump the big ones that have no relevance. YOU GUYS. If you aren't using Pinterest, it's not too late to start. And don't get all eye-roll-y on me. It's the easiest platform to use. You don't have to talk to people or play a game. You share great content with relevant keywords in the descriptions. The end. I mean, of course, there's more to it, but essentially, you're putting your content directly into a giant search engine. No follow-for-follow mess or follow-unfollow or whatever else. Even with a small following, your pins can be found and drive traffic to your site. More resources:  Pinterest for Authors (guest post I did for Jane Friedman) Pinterest Tips YOUTUBE UPDATES I had to dive deep into my resources for this one. I pay ZERO attention to YouTube. I love the idea...but I don't have the time. With all the video out there, YouTube is still a crazy-amazing platform if that's the kind of content you want to create! YouTube Studio - This is essentially a new dashboard for creators that will have a brief look at
Released:
Nov 30, 2018
Format:
Podcast episode

Titles in the series (100)

Create If Writing is a weekly podcast for writers and bloggers dealing with authentic platform growth. Kirsten Oliphant interviews experts to find out how they are building email lists, connecting through Twitter, and using Facebook groups. These practical episodes are balanced out with inspirational interviews from successful writers and bloggers who have made it big and want to share the struggles, the creative process, and tips for reaching your goals whether you are an author publishing books or creating an online presence through blogging.