Summary: Brick by Brick: Review and Analysis of Robertson and Breen's Book

By BusinessNews Publishing

The must-read summary of David C. Robertson and Bill Breen's book: "Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry".

This complete summary of the ideas from David C. Robertson and Bill Breen's book "Brick by Brick" explains innovation through the story of the LEGO Group. LEGO was founded in 1932 and through sheer grit and determination it grew into a multi-billion-dollar enterprise. However, at the end of the twentieth century, LEGO found itself fading as the digital world arrived. This summary highlights how LEGO's new management team developed a practical approach to innovation and as a result the company emerged from its near death experience to become one of the world’s fastest-growing and most profitable toy companies.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business

To learn more, read "Brick by Brick" and discover the story behind the world's biggest toy company, LEGO.

• Language: English
• Publisher: Business Book Summaries
• Release date: Oct 28, 2014
• ISBN: 9782511023990