Mastering the Art of Negotiating In the Digital Age: Part 1 - The Essentials of Negotiating

By Amin Robinson

We live in a world where everything around us is becoming digitalized and fast-paced. If you want to get ahead in this world of instant gratification; you have to know how to negotiate efficiently and effectively. In this book, you’ll learn:
• The true meaning of negotiating
• How to identify your BATNA
• How to identify a ZOPA
• The 10 mistakes that negotiators make
• When to make the first offer and much more……

• Language: English
• Publisher: Lulu.com
• Release date: Jun 24, 2014
• ISBN: 9781312303713

Book preview

Mastering the Art of Negotiating In the Digital Age: Part 1 - The Essentials of Negotiating

MASTERING THE ART OF NEGOTIATING IN THE DIGITAL AGE

Part 1- THE ESSENTIALS OF NEGOTIATING

AMIN ROBINSON

Copyright © 2014 by Amin Robinson

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission from the publisher.

Terms of use: The information contained within this eBook is strictly for educational purposes. If you choose to apply the ideas contained in this eBook, you are taking full responsibility for your actions. The author and publisher has made every effort to ensure the accuracy of the information within this book was correct at the time of publication. The author and publisher does not assume and hereby disclaims any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from accident, negligence, or any other cause. All characters and events that are in this book are fictional. Any resemblance to real persons, living or dead, is purely coincidental.

ISBN: 978-1-312-30371-3

Preface

It was a bright and sunny day on a summer afternoon when the C.E.O of a Fortune 500 company named John entered into the upscale jewelry store in New York City. He wanted to buy a 14k gold diamond watch. When he saw the watch that he wanted, he became ecstatic and could not take his eyes off of it. It was yellow gold, and the diamonds were glistening. When the sales rep noticed John, he came over to him hastily. The sales rep told John that there was a current sale going on in the store and it was the last day of the sale. When John asked how much the watch will cost, the sales rep told him that since he was one of their regular customers, he will give him the watch for $50,000.00 with no taxes. When John asked if he can get it for $45,000.00, the sales rep told him that the watch was already on sale. John thought to himself for a moment, and told the sales rep that he is going to go to one of their competitors to get the same watch at a better price. The sales rep called John back over and told him that he can get the watch for $45,000.00.

The example above is an illustration of a negotiation between a buyer and a seller. We take part in negotiations every day whether we realize it or not. When you go to a job interview, you’re taking part in a negotiation. When you’re buying or selling a house or car, you’re taking part in a negotiation. If you know how to negotiate, you will have an easier time getting what you want out of any deal.

We are all negotiators. However, some people are more cognizant of this