Small Business Foresight
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About this ebook
Since the mid-1900s, large corporations have been using scenarios, strategic planning, and long term action plans to prepare for their futures. Large businesses pioneered the methods of foresight for their own use, and those methods have proven very successful for them.
But... small business is different. The large business methods for planning for the future don’t fit small business, and that’s why this book was written.
Small Business Foresight is written for small businesses...one person or more! Detailed examples and clear illustrations make this book easy to read and apply to your small business.
Written by a professional futurist with over 50 years’ experience in small business, the tools and methods described in this book work. They are designed specifically for small business.
Here, those tools and methods are scaled down to fit small businesses.
The foresight tools explored in this book provide the foundation for Strategic thinking and planning.
•Trends
•Futures wheels
•Scenarios
•Driving forces
•Wild cards
•Vision
•Action plan
•Vulnerability analysis
•Gap analysis
•Contingency plans
Whether your business consists of just you, or includes dozens or even hundreds of employees, these methods work! In this book, you will learn about the stages of business growth, the forces of change that impact your business, trends that guide the forces, the importance of scenarios (stories about the future and how to write them), the value of strategic thinking and planning, how to create a long term plan for your business based on the strategies you develop, and more. Much more.
Read the book and build a plan for your business!
Verne Wheelwright
Verne Wheelwright is an internationally recognized professional in the field of Foresight and Futures Studies. His newest book is Small Business Foresight.Wheelwright is the author of the award winning book It’s Your Future... Make it a Good One! (now in five languages), The Personal Futures Workbook, Small Business Foresight, and the Small Business Foresight Workbook. He has published articles in a number of professional journals and other publications. Dr. Wheelwright has conducted workshops and addressed audiences in major cities across the U.S. He has also spoken to audiences internationally, including Mexico, Turkey, Denmark, India, Australia, Japan, Canada and other countries.In 2006, Wheelwright was awarded a PhD. from Leeds Metropolitan University for his groundbreaking research in the application of futures methods to individual lives. That research led to the development of The Personal Futures Workbook, which provides detailed worksheets and explanations that lead individuals through the same futuring process used successfully by major businesses and institutions worldwide for decades. The workbook was tested in workshop settings, then made available to the general public as a free download at Wheelwright’s web site, www.personalfutures.net. The workbook has been translated into several languages and is used as a text in colleges and universities.Dr. Wheelwright’s book, "It’s Your Future... Make it a Good One!" offers a detailed explanation of how futures methods can be effectively applied to anyone’s personal life. The book offers insights into how futures methods work and is intended to help individuals develop a long term perspective not only in their personal lives but also in their careers. The book is written to be useful to people of all ages, from teenagers to octogenarians and has been translated into several languages."Small Business Foresight" applies foresight methods to small businesses, scaling those methods down from the approaches practiced successfully by major corporations around the world.Wheelwright earned his Doctoral Degree from Leeds Metropolitan University (UK), a Master’s degree in Studies of the Future at the University of Houston (UHCL), and a Bachelor’s degree in Business Administration from the University of Oregon.Wheelwright is an active member of the Association of Professional Futurists and a member and Fellow of the World Future Studies Federation. His business and personal travels have taken him to over fifty different countries, offering him insights and an awareness of worldwide cultures that underlies his approach to Foresight and Futures Studies.
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