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  • Forbes Africa

    The Anti-Amazon

    Dec 01, 2021 4 minutes
    BY STEVEN BERTONI
    “The world’s supply chains had locked up. You couldn’t get face masks. Yet Etsy’s supply chain was just two hands making.”

    ON APRIL 2, 2020, DURING THE CHAOTIC early days of the pandemic, Etsy CEO Josh Silverman awoke to a sales shock.

    Every four hours, the company’s data-junkie boss received an update on the volume of personalized pillows, hand-sewn stuffed animals, vintage Victorian lockets and millions of other one-off items sold through the digital marketplace. Silverman had been rushing to cut Etsy’s marketing spending to prepare for a Covid-induced slump. But the latest report showed a surge.

    The source: face

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