Google Marketing Platform A Complete Guide - 2020 Edition
()
About this ebook
Is the solution cost-effective? Is the need for organizational change recognized? Are there measurements based on task performance? Do you have enough freaky customers in your portfolio pushing you to the limit day in and day out? Is the Google Marketing Platform documentation thorough?
Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.
Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Google Marketing Platform investments work better.
This Google Marketing Platform All-Inclusive Self-Assessment enables You to be that person.
All the tools you need to an in-depth Google Marketing Platform Self-Assessment. Featuring 939 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Google Marketing Platform improvements can be made.
In using the questions you will be better able to:
- diagnose Google Marketing Platform projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- implement evidence-based best practice strategies aligned with overall goals
- integrate recent advances in Google Marketing Platform and process design strategies into practice according to best practice guidelines
Using a Self-Assessment tool known as the Google Marketing Platform Scorecard, you will develop a clear picture of which Google Marketing Platform areas need attention.
Your purchase includes access details to the Google Marketing Platform self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:
- The latest quick edition of the book in PDF
- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...
- The Self-Assessment Excel Dashboard
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
- In-depth and specific Google Marketing Platform Checklists
- Project management checklists and templates to assist with implementation
INCLUDES LIFETIME SELF ASSESSMENT UPDATES
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Read more from Gerardus Blokdyk
Logistics and Supply Chain Management Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5SAP SD Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5HR Analytics Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5SAP MM Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5Quality Assurance Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5SAP HANA Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsISO 14644 A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsKey Performance Indicator KPI Standard Requirements Rating: 4 out of 5 stars4/5Enterprise Risk Management Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5ISO 45001 Second Edition Rating: 4 out of 5 stars4/5Data Governance Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsProject Management Office PMO Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5SAP CO Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsPower BI A Complete Guide Rating: 3 out of 5 stars3/5ISO 26262 Complete Self-Assessment Guide Rating: 3 out of 5 stars3/5National Electrical Code Second Edition Rating: 0 out of 5 stars0 ratingsSAP PM Complete Self-Assessment Guide Rating: 1 out of 5 stars1/5ISO 27001 Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsMicrosoft Dynamics 365 For Finance And Operations A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsSAP Supply Chain Management Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsUx UI design Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5TOGAF Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsReliability Centered Maintenance Rcm Complete Self-Assessment Guide Rating: 3 out of 5 stars3/5Human resource management Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5ISO IEC 17025 A Clear and Concise Reference Rating: 5 out of 5 stars5/5Root-cause analysis Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsServiceNow Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsFinancial audit Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5Workday HCM A Complete Guide - 2019 Edition Rating: 5 out of 5 stars5/5SWOT Analysis A Complete Guide - 2019 Edition Rating: 5 out of 5 stars5/5
Related to Google Marketing Platform A Complete Guide - 2020 Edition
Related ebooks
Google Ads A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsGoogle Applications A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsGoogle Search Console A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsGoogle Analytics A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsUnified Marketing Platform A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsGoogle Ad Manager A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsGoogle Sheets A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsAgile Marketing Project Management A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsMarketing Program A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsSales Enablement Programs A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsSales Enablement Program A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsSocial Marketing Management Platform A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsProduct Marketing Strategy A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsGap Analysis Marketing A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsPerformance Based Marketing A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsMarketing Data Management Platform A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsMarketing And Product Management A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsOnline Marketing Platform A Complete Guide - 2020 Edition Rating: 5 out of 5 stars5/5Augmented Reality In Marketing Strategy A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsAgile Marketing A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsGoogle Documents A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsMarketing Research Process A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsGrowth Marketing Strategy Process A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsProduct Promotion A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsSearch Marketing A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsAugmented Reality In Marketing A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsGrowth Hacking A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsProximity Marketing A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsProximity Marketing A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsProduct Roadmapping A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratings
Business For You
The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career Rating: 4 out of 5 stars4/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5The Everything Guide To Being A Paralegal: Winning Secrets to a Successful Career! Rating: 5 out of 5 stars5/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 4 out of 5 stars4/5Lying Rating: 4 out of 5 stars4/5The Book of Beautiful Questions: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead Rating: 4 out of 5 stars4/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5Limited Liability Companies For Dummies Rating: 5 out of 5 stars5/5How to Get Ideas Rating: 5 out of 5 stars5/5How to Write a Grant: Become a Grant Writing Unicorn Rating: 5 out of 5 stars5/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Capitalism and Freedom Rating: 4 out of 5 stars4/5Suddenly Frugal: How to Live Happier and Healthier for Less Rating: 3 out of 5 stars3/5Good to Great: Why Some Companies Make the Leap...And Others Don't Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Leadership and Self-Deception: Getting out of the Box Rating: 4 out of 5 stars4/5Summary of Eve Rodsky's Fair Play Rating: 2 out of 5 stars2/5
Reviews for Google Marketing Platform A Complete Guide - 2020 Edition
0 ratings0 reviews
Book preview
Google Marketing Platform A Complete Guide - 2020 Edition - Gerardus Blokdyk
Google Marketing Platform
Complete Self-Assessment Guide
The guidance in this Self-Assessment is based on Google Marketing Platform best practices and standards in business process architecture, design and quality management. The guidance is also based on the professional judgment of the individual collaborators listed in the Acknowledgments.
Notice of rights
You are licensed to use the Self-Assessment contents in your presentations and materials for internal use and customers without asking us - we are here to help.
All rights reserved for the book itself: this book may not be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.
The information in this book is distributed on an As Is
basis without warranty. While every precaution has been taken in the preparation of he book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it.
Trademarks
Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.
Copyright © by The Art of Service
http://theartofservice.com
service@theartofservice.com
About The Art of Service
The Art of Service, Business Process Architects since 2000, is dedicated to helping stakeholders achieve excellence.
Defining, designing, creating, and implementing a process to solve a stakeholders challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.
Unless you’re talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions.
Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’
With The Art of Service’s Standard Requirements Self-Assessments, we empower people who can do just that — whether their title is marketer, entrepreneur, manager, salesperson, consultant, Business Process Manager, executive assistant, IT Manager, CIO etc... —they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.
Contact us when you need any support with this Self-Assessment and any help with templates, blue-prints and examples of standard documents you might need:
http://theartofservice.com
service@theartofservice.com
Included Resources - how to access
Included with your purchase of the book is the Google Marketing Platform Self-Assessment Spreadsheet Dashboard which contains all questions and Self-Assessment areas and auto-generates insights, graphs, and project RACI planning - all with examples to get you started right away.
How? Simply send an email to
access@theartofservice.com
with this books’ title in the subject to get the Google Marketing Platform Self Assessment Tool right away.
You will receive the following contents with New and Updated specific criteria:
•The latest quick edition of the book in PDF
•The latest complete edition of the book in PDF, which criteria correspond to the criteria in...
•The Self-Assessment Excel Dashboard, and...
•Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
•In-depth specific Checklists covering the topic
•Project management checklists and templates to assist with implementation
INCLUDES LIFETIME SELF ASSESSMENT UPDATES
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Get it now- you will be glad you did - do it now, before you forget.
Send an email to access@theartofservice.com with this books’ title in the subject to get the Google Marketing Platform Self Assessment Tool right away.
Purpose of this Self-Assessment
This Self-Assessment has been developed to improve understanding of the requirements and elements of Google Marketing Platform, based on best practices and standards in business process architecture, design and quality management.
It is designed to allow for a rapid Self-Assessment to determine how closely existing management practices and procedures correspond to the elements of the Self-Assessment.
The criteria of requirements and elements of Google Marketing Platform have been rephrased in the format of a Self-Assessment questionnaire, with a seven-criterion scoring system, as explained in this document.
In this format, even with limited background knowledge of Google Marketing Platform, a manager can quickly review existing operations to determine how they measure up to the standards. This in turn can serve as the starting point of a ‘gap analysis’ to identify management tools or system elements that might usefully be implemented in the organization to help improve overall performance.
How to use the Self-Assessment
On the following pages are a series of questions to identify to what extent your Google Marketing Platform initiative is complete in comparison to the requirements set in standards.
To facilitate answering the questions, there is a space in front of each question to enter a score on a scale of ‘1’ to ‘5’.
1 Strongly Disagree
2 Disagree
3 Neutral
4 Agree
5 Strongly Agree
Read the question and rate it with the following in front of mind:
‘In my belief,
the answer to this question is clearly defined’.
There are two ways in which you can choose to interpret this statement;
1.how aware are you that the answer to the question is clearly defined
2.for more in-depth analysis you can choose to gather evidence and confirm the answer to the question. This obviously will take more time, most Self-Assessment users opt for the first way to interpret the question and dig deeper later on based on the outcome of the overall Self-Assessment.
A score of ‘1’ would mean that the answer is not clear at all, where a ‘5’ would mean the answer is crystal clear and defined. Leave emtpy when the question is not applicable or you don’t want to answer it, you can skip it without affecting your score. Write your score in the space provided.
After you have responded to all the appropriate statements in each section, compute your average score for that section, using the formula provided, and round to the nearest tenth. Then transfer to the corresponding spoke in the Google Marketing Platform Scorecard on the second next page of the Self-Assessment.
Your completed Google Marketing Platform Scorecard will give you a clear presentation of which Google Marketing Platform areas need attention.
Google Marketing Platform
Scorecard Example
Example of how the finalized Scorecard can look like:
Google Marketing Platform
Scorecard
Your Scores:
BEGINNING OF THE
SELF-ASSESSMENT:
Table of Contents
About The Art of Service8
Included Resources - how to access8
Purpose of this Self-Assessment10
How to use the Self-Assessment11
Google Marketing Platform
Scorecard Example13
Google Marketing Platform
Scorecard14
BEGINNING OF THE
SELF-ASSESSMENT:15
CRITERION #1: RECOGNIZE16
CRITERION #2: DEFINE:28
CRITERION #3: MEASURE:44
CRITERION #4: ANALYZE:58
CRITERION #5: IMPROVE:74
CRITERION #6: CONTROL:90
CRITERION #7: SUSTAIN:103
Google Marketing Platform and Managing Projects, Criteria for Project Managers:128
1.0 Initiating Process Group: Google Marketing Platform129
1.1 Project Charter: Google Marketing Platform131
1.2 Stakeholder Register: Google Marketing Platform133
1.3 Stakeholder Analysis Matrix: Google Marketing Platform134
2.0 Planning Process Group: Google Marketing Platform136
2.1 Project Management Plan: Google Marketing Platform138
2.2 Scope Management Plan: Google Marketing Platform140
2.3 Requirements Management Plan: Google Marketing Platform142
2.4 Requirements Documentation: Google Marketing Platform144
2.5 Requirements Traceability Matrix: Google Marketing Platform146
2.6 Project Scope Statement: Google Marketing Platform148
2.7 Assumption and Constraint Log: Google Marketing Platform151
2.8 Work Breakdown Structure: Google Marketing Platform153
2.9 WBS Dictionary: Google Marketing Platform155
2.10 Schedule Management Plan: Google Marketing Platform158
2.11 Activity List: Google Marketing Platform160
2.12 Activity Attributes: Google Marketing Platform162
2.13 Milestone List: Google Marketing Platform164
2.14 Network Diagram: Google Marketing Platform166
2.15 Activity Resource Requirements: Google Marketing Platform168
2.16 Resource Breakdown Structure: Google Marketing Platform169
2.17 Activity Duration Estimates: Google Marketing Platform171
2.18 Duration Estimating Worksheet: Google Marketing Platform173
2.19 Project Schedule: Google Marketing Platform175
2.20 Cost Management Plan: Google Marketing Platform177
2.21 Activity Cost