Learn How to Market on YouTube
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Dale Carnegie
Dale Carnegie (1888–1955) described himself as a “simple country boy” from Missouri but was also a pioneer of the self-improvement genre. Since the 1936 publication of his first book, How to Win Friends and Influence People, he has touched millions of readers and his classic works continue to impact lives to this day. Visit DaleCarnegie.com for more information.
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Book preview
Learn How to Market on YouTube - Dale Carnegie
Dale Carnegie
Learn How to Market on YouTube
First published by Sheba Blake Publishing 2019
Copyright © 2019 by Dale Carnegie
All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.
First edition
This book was professionally typeset on Reedsy
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Contents
Introduction
What Is YouTube Marketing All About?
Creating and Optimizing A Branded YouTube Channel
Enabling Monetization On Your Channel
Picking A Profitable Niche And Doing Keyword Research
Ranking A Video The Right Way
Making Money With Direct Affiliate Links
Using End-Of-Video Calls To Action To Send People To Your Store
Making Money By Jacking Product Launches
Making Money By Renting Annotation Space
Using YouTube To Raise Money With PayPal.Me
Promoting Your Videos For Cheap With AdWords
How To Find Direct Sponsorship Deals
How To Increase Watch Times, Engagement, and Other Metrics
Search Engine Optimization Strategies That Make Money in 2018
Must-Know YouTube Best Practices For Businesses
Alternative Monetization Strategies To Consider
Do’s and Don’ts
Premium Tools and Services to Consider
Shocking Case Studies
Frequently Asked Questions (FAQ’s)
Conclusion
One
Introduction
Welcome to the latest and very easy to apply YouTube Marketing 2018
Training, designed to take you by the hand and walk you through the process of getting the most out of YouTube in 2018, on behalf of your business.
I’m very excited to have you here, and I know that this will be very helpful for you.
This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate YouTube Marketing, in the easiest way possible, using the most effective tools and in the shortest time ever.
This training is comprised of 20 Chapters, ready to show you the latest YouTube Marketing strategies for 2018.
Well, it’s time for you to start getting the most out of YouTube Marketing in 2018, on behalf of your Business.
I know you’ll love this training.
Two
What Is YouTube Marketing All About?
Video marketing has been a growing trend for a few years now. We’ve been saying that video is where the web is going, and we weren’t wrong: ever since last year video traffic makes up at least 78% of online traffic, and estimates forecast that it will go up to 80% in 2020!
In fact, it’s been found that all online traffic after 5 PM is video traffic, and most of that traffic goes to the largest video streaming platforms around, particularly YouTube, which uses video traffic to generate revenue.
YouTube has massive amounts of traffic, viewers, and content. It is the second most visited website in the world, right after Google. There are currently over 1 billion people using the platform to upload and consume video content, with over 300 hours of video being uploaded every day to the site!
Now, it is well known by this point that YouTube generates revenue by way of digital advertising. By letting content creators upload content to the platform, it has created the perfect channel where businesses can put their adverts in front of a large audience. It is a win-win situation where businesses can get more exposure, and where YouTube and content creators can pocket their respective share of the advertising revenue.
But the truth is that ad revenue is not the only way of making money on YouTube, and advertising is not the only option for businesses that want to get more customers and more exposure.
In fact, YouTube marketing has not only become a great marketing tool because it allows marketers to upload unique content that is easy to share and consume, but also because it allows online and offline businesses to take advantage of video traffic to grow their presence.
This is because YouTube is the second largest search engine, and it can help marketers to improve any brand or business’ search engine optimization efforts.
That said, YouTube marketing is all about ranking your videos to help them reach the top spot in search results, both on YouTube and on Google. Once you are able to rank a video in the top listings you will be able to get, on average, a 34% increase in exposure.
That means that if you upload a video on YouTube to promote your business or brand and you are able to rank it on top, you will be able to generate more visitors to your website, or to your online store, or to your online events.
Also, more people will be