If Apple’s rollout of its iOS 14.5 privacy updates taught us anything in 2021, it’s the need to be diversifying our traffic. These updates really affected things like Facebook ads and data reporting, and made the reporting unreliable.

In an effort to diversify, I started my own YouTube channel. It’s actually something I’ve been wanting to do for a long time. A lot of our Accelerator coaching members are doing the same thing. They’re beginning to either grow a YouTube channel, or expand and scale the one that they already have.

Unfortunately, getting traction with a new YouTube channel can take a while.

My guest today is Tom Breeze. Tom is the founder of Viewability, and The Ad Buyers Club.

Tom is no stranger to the podcast; he’s been on many times before. His agency is among the best in the entire world when it comes to YouTube ads. They've finally cracked the code on how to use YouTube ads to grow your channel, do it very inexpensively, and do it without negatively impacting your YouTube channel.

It actually has a very positive impact on your YouTube channel the way that they’re doing it.

I asked Tom to come on and share his strategy, and share exactly what they’re doing to grow YouTube channels inexpensively with paid ads, and how you can do the exact same thing.

This is a really, really fun conversation, and I’m sure you’ll get a lot out of it.

In this episode, you’ll learn:

Using ads to grow your channel organicallyHow to reach the right people with your adsOptimizing your ads for YouTube’s algorithm Building your YouTube channel correctly from the outsetHow to build an audience without using the algorithmMaking ads that YouTube lovesThe right way to make a YouTube video

Links & Resources Mentioned in this Episode:

DM me on InstagramVisit my YouTube channelThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program

Tom Breeze’s Links:

Follow Tom on TwitterReach out to Tom on FacebookViewabilityThe Ad Buyers Club

Full show notes are available here