Inc.

The social network is a marketer’s dream, but it’s filled with clutter.

Use these creative ways to cut through the noise.
CRAFTY CONTESTS Paper Source stores ran an Instagram holiday card–making contest, offering the winner free craft tools. “It’s a way to engage people during the holiday season, but it also incentivizes them to buy our products,” Plotkin explains.

The Crowd Pleaser

GIVE YOUR FANS A DOPAMINE HIT

To build community, let go of those control-freak impulses and invite users in. Encourage followers to post photos and videos using a

You’re reading a preview, subscribe to read more.

More from Inc.

Inc.1 min read
Swipe Right to Success
When growing her inclusive underwear brand, Woxer, Alexandra Fuente (above) turned to an unexpectedly effective casting strat egy. “For our first six months of business, we were on a shoestring budget,” she says. “We found models by sending Instagram
Inc.1 min read
Beauty Filter
Countless companies have elevated everyday items to iconic: Apple upgraded the nerdy MP3 player, Nest turned thermostats into real estate selling points, and Aesop made hand soap a status symbol. Ryan Babenzien and Arjan Singh, founders of NYCbased J
Inc.2 min read
Family Office
The most stressful part of Pistola founder Grace Na's day isn't what you'd expect for the founder of a denim company with 40 employees and a factory right in Los Angeles. It's placing a lunch order for her head of tech and pattern and her head financ

Related Books & Audiobooks