Press * to Engage

By Karen Khaw

Is employee engagement a myth or an opportunity? It all depends on your perspective. While not a step-by-step guide, this is employee engagement broken down into bite-size pieces. It is a perspective - certainly not the only perspective - on demystifying the topic of employee engagement, regardless of whether you are an employee or employer. Designed as a light read, it draws on easy and practical examples, designed to entice you into loving the topic as much as the author. A one-person company or a cast of thousands, engagement matters, so press to engage.

• Language: English
• Publisher: Partridge Publishing Singapore
• Release date: Dec 18, 2014
• ISBN: 9781482824117

Karen Khaw

Karen Khaw is a communications and marketing professional with cross-industry exposure and zest for life. Born in Malaysia, Karen was brought up in Australia and now working while living in Hong Kong.With a natural ability to adapt and creatively-minded, Karen loves nurturing young talents especially in the areas of marketing, communication and employee engagement. Her first book is a testimony of one of her passions – demystifying the topic of employee engagement. Karen has over 15 years Asia Pacific experience in advising, leading and realizing marketing as well as communication programs in both financial and professional services. Having worked for Westpac and the Commonwealth Bank of Australia in Sydney, Karen moved to Hong Kong to join Baker & McKenzie in 2006. Having spent four years at Societe Generale Corporate & Investment Banking as a Corporate Communications professional, Karen joined BNY Mellon in Hong Kong in 2011.

Book preview

Copyright © 2014 by Karen Khaw.

ISBN:          Softcover          978-1-4828-2410-0

                   eBook               978-1-4828-2411-7

All rights reserved. No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical, including photocopying, recording, taping or by any information storage retrieval system without the written permission of the publisher except in the case of brief quotations embodied in critical articles and reviews.

Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

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The sub-topics

Engagement is not a one-off…

Engagement throughout the employee lifecycle

Engagement top-down vs bottom-up

Engagement across the company

About the Author

K aren Khaw is a communications and marketing professional with cross-industry exposure and zest for life. Born in Malaysia, Karen was brought up in Australia and now working while living in Hong Kong. With a natural ability to adapt and creatively-minded, Karen loves nurturing young talents especially in the areas of marketing, communication and employee engagement. Her first book is a testimony of one of her passions – demystifying the topic of employee engagement. Karen has over 15 years Asia Pacific experience in advising, leading and realizing marketing as well as communication programs in