Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Glamour Globals: Trends over Brands
    Glamour Globals: Trends over Brands
    Glamour Globals: Trends over Brands
    Ebook86 pages1 hour

    Glamour Globals: Trends over Brands

    By Marriam Najeeb Mossalli, Rola Ashour, Said Aghil Baaghil and Yasmine Khashogji

    ()

    Read preview

    About this ebook

    The nouveau riche. The petit bourgeouisie. The well-to. The affluent. The conspicuous consumers. The people whom we might call the Glamour Globals. History, literature, and sociology unfortunately repeat the all-too-often objectionable tale of people who suddenly come into money, and seem to have no better purpose for that money than to flaunt it, requiring ever more money so that they may be show-offs and of course they long to acquire ever moremore money, more goodsand seemingly with no higher purpose than to display that they have these things. Money, for such people, is power and status, not to do something positive with, but to have, end of story.

    The tale of conspicuous consumptionwhich refers to using buying decisions as a form of displaying ones social statusand of its close cousin invidious consumptionwhich is displaying ones wealth through material possessions with the specific intention of invoking envy in othersis inevitably replaying itself again around the globe, as the globalized economy takes root in new regions and among people of all kinds.

    LanguageEnglish
    PublisheriUniverse
    Release dateJan 9, 2013
    ISBN9781475971675
    Glamour Globals: Trends over Brands
    Author

    Marriam Najeeb Mossalli

    Author; Said Aghil Baaghil brings over 20 years of marketing experience to clients worldwide. Raised in the North Africa, Europe and the US, Said attended the University of Maine. After working in corporate America for 10 years, Said saw a great need for brand marketing expertise in the Middle East and Asia and launched his consultancy there in 2000. Since, he has helped dozens of brands in the region and elsewhere with his strategic and passionate approach to brand marketing. Said is the author of three marketing tomes, the latest of which is Brand Revolution, launched in 2012. Co Author Marriam Najeeb Mossalli’s career as a fashion editor and luxury consultant has made her an established name in the international fashion industry. Marriam possesses a unique background due to her Saudi-American heritage and international education in Lugano, Switzerland and Washington, D.C. Co Author Rola Ashour, Practicing Partner and Cofounder of the Jeddah Adult and Child Therapy Centre (ACT), is a licensed mental health practitioner and counsellor. She holds Bachelor degrees in Psychology and Combined Social Sciences from the UK, and a Masters Degree in Education with concentration Autism from Birmingham University in the United Kingdom. Rola has been a counsellor at Dar El Hekma College, a women’s college in Jeddah, since 2007, where she has helped establish the Counselling Centre, developing its policies and procedures and providing counselling services to the student body and their families. Rola resides in Jeddah; she is married and is the proud mother of three little girls. Co Author Yasmine Khashogji holds Associate degrees in Business administration and Marketing, and Bachelor degrees in Organizational Leadership and Human Resources Management. She has affiliated with Institut Villa Pierrefeu for Etiquette and international protocol program in Montreux, and Istituto Marrangoni for image consultancy program in Paris. Yasmine is an entrepreneur, working as a start-up consultant and has a passion for photography and baking.

    Related to Glamour Globals

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Status Symbol

      Oct 18, 2022

      Status Symbol
      11 min read

    • Article

      The New Era Of Luxury

      Jul 27, 2020

      Entrepreneur, Consultant, Professor, Talent and Executive Presence Coach, Donatella has a broad experience in marketing and training, focused on Fashion, Luxury and Hospitality. She is Campus Leader at the European School of Economics in Milan and sh

      2 min read

    • Article

      The Changing Face Of Fashion

      Mar 25, 2021

      The Changing Face Of Fashion
      6 min read

    • Article

      Doughnut Economics

      May 16, 2018

      Doughnut Economics
      15 min read

    • Article

      A Revelation Story

      Sep 4, 2020

      A Revelation Story
      4 min read

    • Article

      The Experiential Luxury

      Oct 1, 2018

      The Experiential Luxury
      2 min read

    • Article

      Press On

      Nov 23, 2023

      Press On
      6 min read

    • Article

      Samuel Ross

      Mar 26, 2021

      Samuel Ross
      3 min read

    • Article

      Changing Tastes

      Sep 30, 2019

      Changing Tastes
      2 min read

    • Article

      Cultural Credibility: The New Luxury Equation

      Jun 30, 2021

      Culture is a very complex phenomenon. It shapes our attitudes as individuals and reflects the level of education and social identity across countries. Anthropologists, sociologists, psychologists, and economists study culture as a driver for consumer

      3 min read

    • Article

      Beware The Rock Star Trap

      Jul 3, 2019

      Beware The Rock Star Trap
      2 min read

    • Article

      Pass on Your Wealth Wisdom

      Nov 15, 2020

      I have a colleague who, at 30 years old, was able to get his family out from under student debt. Part of that success meant following a strict budget, with special funds for expense categories that reset each month. He tells the story of opening the

      4 min read

    • Article

      Where Will We Be in 2030

      Dec 1, 2020

      WHAT WILL OUR world look like 10 years from now? It’s impossible to know for sure, but Mauro Guillén has at least some of the answers. He’s an expert on global market trends, a professor at the Wharton School, and the best-selling author of the recen

      4 min read

    • Article

      If You Give A Shit, Show It

      Mar 27, 2017

      If You Give A Shit, Show It
      4 min read

    • Article

      “A Dislike Of The Unlike

      Sep 20, 2021

      As we battle yet another wave of the Covid-19 pandemic and society struggles to come to terms with the loss of loved ones, compounded by the devastating economic impact reflected in our woeful unemployment figures; as we attempt to make sense of the

      2 min read

    • Article

      It’s A Rich Woman’s World

      Apr 8, 2018

      In ABBA’s ‘Money, Money, Money’, a woman doesn’t have many favourable options. She can either work all day to pay the bills or nab herself a wealthy man “and have a ball”. Even in the 70s, clever women were seen as the inheritors to men’s wealth eith

      4 min read

    • Article

      'Franchise': Chicago Native Explores McDonald's Restaurants' Complex Role In Black Capitalism And Culture

      Mar 18, 2020

      Throughout American history, the country's independent, self-made ideals have remained steadfast, at least in theory, even if methods to achieve those ideals haven't always been virtuous. In the foreword to "Franchise: The Golden Arches in Black Amer

      5 min read

    Related categories

    Reviews for Glamour Globals

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Glamour Globals - Marriam Najeeb Mossalli

      x*Oabook_preview_excerpt.htmlY]r7 UĎTrQm.^U13M"` `4[=^c׍HT[Dn_#مkV,˨oު[m u4vFWj'Ե A[k7*Sԡt߱t9;mnjNꒂYJׅR^7Je+F*-p`Z%f)HMj-T,MPsF T(类hs^tJ|Rw(/5иs^M+1B~8؋7JGjzImUXHL{"&y#ժ!_\TfքN95e=ׁxO uQEU bc| R{z0ԅ}Ax n5C`,keHbgQN8_~xdJ]zrnC-j2U߽y4;ȴUؔi~xf8jx*wr&7ˋU+Z?NH8w]@kjxRJ)RԸ7_y҇jA%ȍFTnw#줂dWXth.DGUSlrIn.ĿT(Lȭ6UwIi2c SՁ\cfjLUP<2 cwHU+K.Z=p"\Ej8$KOtrjX2Ks<ЗS' ]9w%qO¹ǝq݊wwÊ߮eOD rCu5B*GcE'tg ~1; ۣ7졯/]"u}1{#/xjN !' ^`]9zR hǵ/@'îxKP֑\u+esݕgbvԏ봇]MBBx?Gbh8 `T88r\s7}:oW2&I ՟m3n›!wVnvsٯv{w|;z9O/Ʒ ]RX$Y: Z)e0>IP&Q2)y'EHX>2r,L@@sof9hbHGWtisC} {̊&D#,YHD0zpj*o^*Jx,d&d5W@0j,lLKZN ǿ rS1[vrj*ukPF\łB&˒ݽg;SXRM Օ1yNc@e،ƃFz90\5-|A/~`>lwUpMHH =zpe_PX`kO[F.W/2-G'k2 t{l軤"u# <
      Enjoying the preview?
      Page 1 of 1