Marketing

It’s a rich woman’s world

ABBA’s ‘Money, Money, Money’, a woman doesn’t have many favourable options. She can either work all day to pay the bills or nab herself a wealthy man “and have a ball”. Even in the 70s, clever women were seen as the inheritors to men’s wealth either through marriage or birthright – not as rightful earners or powerful consumers. The times have changed since that catchy, lucre-inflamed pop zeitgeist; women have forged an alternative future where they no longer rely on surviving in a “rich man’s world”. One could say that we are in the beginnings of a rich woman’s world. From many millennia of survival, women have in the past few centuries risen through a sort of Maslow’s hierarchy of needs – first

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