The Atlantic

There’s No Secret to How Wealthy People Dress

“Stealth wealth” may be the next big thing in fashion. Or maybe everyone’s spending too much time on TikTok.
Source: Claudette Barius / HBO

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Much has been made of Kendall Roy’s baseball cap. The hat, worn by the heir apparent to the family dynasty on HBO’s Succession, is a plain black $625 cashmere-blend number by the Italian knitwear brand Loro Piana. It’s notable mostly for its total featurelessness. In that way, it’s much like the rest of what the character wears: as boring as it is expensive, perfect for a guy with a lot of money but few ideas of his own.

Kendall’s cap, such as it is, has inspired articles from , , and identifying it as a symbol of a nascent trend: or . These terms describe a particular mode. These, supposedly, are clothes for people without anything to prove. IYKYK.

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