THE CHANGING FACE OF FASHION
As I write this, Instagram is awash with images from French fashion favourite Jacquemus’s latest campaign, L’Amour. Styled by super talented Kiwi Zoey Radford Scott, the models are photographed as couples: different gender pairings, different skin tones and ethnicities, different body shapes. As far as diversity goes, many would say that Jacquemus is one of the international brands paving the way for a more inclusive future of fashion.
I’m 43 years old. I remember when Kate Moss was invented and diversity meant having a gaunt, grimy white girl instead of a healthy shiny one — people thought that was diverse casting. The fact that the girl was still cis-gendered; able-bodied; young; and, of course, white, was a given. Right now, today, looking at Jacquemus’s campaign images, it’s easy to feel pretty good about how far things have come.
And yet. Another bright Kiwi creative has commented under the Jacquemus social imagery, pointing out — and he’s right — that within today’s appreciation of
