Marketing Moves and Management Madness

By Stoney du Plessis

People make mistakes in business and management. Big ones! You don't have to be one of them. This treasure of life experiences combined with practical case studies will guide you through the entire marketing and sales process. It also takes an in depth look at what are the characteristics of a bad manager on the one hand and a born leader on the other. Towards the end the wonderful and powerful SWOT analysis is explained which will change your life and open your mind to new opportunities. Surround yourself with positive hardworking people and never stop learning.

• Language: English
• Publisher: Partridge Publishing Singapore
• Release date: May 25, 2012
• ISBN: 9781482897043

Stoney du Plessis

Stoney spent a life time working as a Marketing and Sales Manager in International companies.During his working career he learnt valuable lessons which are now presented to you. As a senior Marketing Mangement lecturer with a post graduate in bussiness economics he is now teaching students in the Middle East.

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Copyright © 2014 by Stoney du Plessis.

ISBN:       eBook       978-1-4828-9704-3

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CONTENTS

Introduction

Acknowledgments

Chapter 1: People

Chapter 2: Planning

Chapter 3: Products and Services

Chapter 4: Price

Chapter 5: Place or Distribution

Chapter 6: Promotion

Chapter 7: Product Development

Chapter 8: The Product Life Cycle

Chapter 9: Selling

Chapter 10: The Games People Play: Management

Chapter 11: Strengths and Weaknesses: SWOT Analysis

Chapter 12: Stock Control and Security

Chapter 13: Wrapping up

INTRODUCTION

IT IS HIGH time for bad, incompetent, and egoistic managers to be eliminated.

Just like staff can be called to answer for their deeds inside the company, the fat cats should be brought to justice for their sins.

The management process should become more democratic, and employees should get paid according to performance, participation, and the results gained by the enterprise. Good, hardworking people should share in the profits. They should be rewarded for their long hours in warm and noisy factories. The three pillars of a successful company are finance, marketing, and production. How come the financial and marketing employees are paid so much more than the production staff?

This book is a guide for students of marketing, sales, and management. It discusses all aspects of business in detail. It also gives you handy tips on selling, developing new products, and controlling stocks.

All case histories are true; and the writer explains how poor management can ruin people’s lives, companies, and even industries.

This book will benefit you in all aspects of business whether you are just starting out or have an established company.

ACKNOWLEDGMENTS

THIS BOOK IS dedicated to all the people who crossed my life’s path whether in a business or private capacity.

Some of you I will remember forever because I learned good things from you and others, also forever, but for the wrong reasons.

Special thanks go to my son, Espe, who always believed in me and encouraged me during very difficult times.

I am proud of you being a chartered accountant today because you never used life’s obstacles as an excuse to give up.

Let us continue to be best friends forever…

SP

CHAPTER 1

PEOPLE

WHEN YOU READ about the principles of marketing, most handbooks written by professors will refer to the heart and soul of marketing as the 4Ps. They ignore a very important fifth and sixth one, namely: people and planning. Let’s look at the big six.

People, Planning, Products/Services, Price, Placing (distribution), and Promotion.

Why are people so important? Let me clarify why I place people first.

People make decisions that influence the world, countries, companies, employees, households, and individuals. Their decisions send people to war zones, make or break large enterprises, promote, demote, and fire human beings and thus affect the lives of other people’s families.

People create ideas that are important for new product development or for the updating and modification of current products