WTF is FX?

Women are the largest growing consumer economy, so there’s one big reason FX should matter to your business.

Heritage organisations are entrenched and limited by their traditional approaches to market. Historically, businesses were founded and structured by men, while women were the minority in the workforce, given that for decades they were labouring in the home.

It is in no way men’s fault that our workforce and dominant business hierarchies were not initially designed to best meet the needs of women. Our hangover, however, continues to constrain the processes used in business to create products and services for women, and also to recognise their rising