How To Identify Your Best B2B Prospects

By Kompass International

Segmentation as a strategy for B2B Marketing

Why should you care about segmentation?

Do you like wasting your company's time and resources on prospects that won't pay off?

You want to spend your time working on the prospects that will get the most value out of your product or service. 

Segmentation isn't hard to understand, but it's a challenge to do well.

By the time you're finished with this eBook, you'll have a system for segmenting your prospects and a set of procedures for doing so.

I believe this book will help you to scale your prospecting effort and improve your sales.

Just click and download the book now and get started.

• Language: English
• Publisher: Local Finder LLC
• Release date: May 25, 2018
• ISBN: 9781386598077

Book preview

Part One - The Importance of Segmentation in B2B

Why Segmentation is Important for You

Hi, my name is Thomas COCHIN, I am the Head of Marketing at Kompass International and Co-Founder of ByPath.

First things first. Why should you even care about segmentation?

Let’s answer that question with a question: as a B2B marketer, do you like wasting your company’s time and resources on prospects that won’t pay off?

Of course you don’t. You want to spend your time working on the prospects that will get the most value out of your product or service. These are the prospects who are most likely to buy, most in need of your services, and most likely to generate the maximum revenue for your company over the long term. Put it this way: if you could find a list of the prospects that are most likely to get serious value out of your product or service, would you want to see it?

Obviously you would. You’d have to be crazy not to want to see it. If you already know which prospects are likely to be interested and which ones are likely to be duds, you already know which ones to spend your time and effort on. And segmentation is all about finding the prospects who are most likely to be interested in you.

So if you care about finding a list of promising prospects, you already care about segmentation. Maybe you’ve even made some efforts at segmentation yourself, without exactly realizing it. But by the time you’re finished with this eBook, you’ll have a system for segmenting your prospects and a

Reviews for How To Identify Your Best B2B Prospects

[Vijay Kawale · Rating: 1 out of 5 stars]

Very poorly written. Looks like the author had written it just for the sake of becoming a published author. Waste of time!