The Big Picture of Business: Big Ideas and Strategies

By Hank Moore

This original business concept, Hank Moore, and his hundreds of case studies (all supervised by him) promise a Big Picture look at business. Most cases are drawn from the author’s own files—clients whom he advised and guided towards new strategies and successful goals.

20th Century visionary Peter Drucker called The Business Tree “the most original business model of the past 60 years. It is the full panorama of business, where other books only look at the pieces of the puzzle where they are selling consulting services.”

Encompasses a full-scope business perspective, and contains original case studies in which the author was directly involved, not a rehash of others.

Offers an original business model, one that has been utilized in the author’s track record of success over the last 20 years. These qualities make it invaluable for the corporate and small business markets.

It is designed to have high appeal in addition to a long shelf life for libraries, whose other books stab at small niches of the business panorama.

• Language: English
• Publisher: Morgan James Publishing
• Release date: May 8, 2018
• ISBN: 9781683508410

Hank Moore

Hank Moore is a Futurist and Corporate Strategist™, with his trademarked concept, The Business Tree™. He has advised 6,000 clients on strategy and speaks internationally. He is an expert on music, pop culture, business, and community leadership. He pioneered radio’s oldies show format, produced radio documentaries and wrote in national magazines. Hank has published other books: The Big Picture of Business, Pop Icons and Business Legends, Houston Legends, The Business Tree, The High Cost of Doing Nothing, The Classic Television Reference, Power Stars to Light the Flame and The $50,000 Business Makeover. He has presented Think Tanks for five U.S. Presidents and has spoken at seven Economic Summits. He has had several books that have been nominated for the Pulitzer Prize.   Hank resides in Houston, TX.