MARKET FORCE

A career in tech wasn’t Kinjil Mathur’s first choice. When she finished college in the early 2000s with a double major in information systems and finance, the most coveted graduate roles were in management consulting. Now, more than 15 years into a digital career, she feels lucky to have missed out on the then-conventional ‘dream’ job. “In hindsight I think I am so fortunate that I got thrown into tech back then and got to build a career here,” she says.

While it might have seemed like second-best back then, a career in data and analytics was always on the cards. An interest in science and maths was practically compulsory growing up, as she and her brother were pushed towards careers in medicine or engineering by their parents, both college-educated professionals who had emigrated from India to Texas. “I learned