SEO Principles 2015: The Best Practice Guide for Individuals and Small Business Owners on a Time Crunch

By Chris Wills

SEO Principles 2015 is a hands on guide for individuals and small businesses that don't have the time to learn all the ins and outs of search engine optimization. This guide will take you through search engine optimization (SEO) best practices that you can implement today to ensure your web site has the best opportunity to rank in Google and other popular search engines.

SEO is a full time job. Many people and organizations don’t have the resources to dedicate this much time to search optimization. My intent is to give you the knowledge necessary to build SEO friendly pages that, together, create an effective and powerful SEO strategy.

Get started today and learn how to drive more people to your site and increase your business.

• Language: English
• Publisher: Chris Wills
• Release date: Oct 9, 2014
• ISBN: 9781310061028

Chris Wills

Chris Wills has over 14 years of experience in digital marketing doing SEO, SEM, lead generation, design, development and testing. During this time he’s developed SEO strategies for leading technology and software businesses worldwide. These strategies have led to huge increases in web site traffic, lead generation, and sales that have had a direct impact on company results. You may follow him on Twitter @cwills or reach him on email at [e-mail].

Book preview

SEO Principles 2015

By Chris Wills

Copyright 2015 Chris Wills

Smashwords Edition

Table of Contents

Chapter 1 – Introduction

Chapter 2 – On-Site SEO

Chapter 3 – Build a Keyword Glossary

Chapter 4 – Page Titles

Chapter 5 – URL Naming

Chapter 6 – Content Headings

Chapter 7 – Keyword Density

Chapter 8 – Meta Descriptions

Chapter 9 – Beyond the 5 Principles

About The Author

Copyright © 2015 by Christopher M Wills

All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review.

CHAPTER ONE

Introduction

Welcome to SEO Principles 2015 - this revised guide include recent changes that Google has made to its Keyword Planning tool.

Like the 2013 guide, this book is for those who have at least one web site they need to display in search results but don’t have time to learn all the ins and outs of search engine optimization. This is for individuals and small businesses that want to ensure they’ve followed the best practices that give their pages the best opportunity to be ranked in search results.

Search engine optimization (SEO) can be difficult