Gdpr For Marketers And Online Businesses
By Sarah Taylor
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About this ebook
The digital market has been flourishing quickly for a long time now, and security has always been the main concern when it comes to user data. To control data collection and security of the personal data of European Union residents, the idea of GDPR was arise and, after quite a few years of fine-tuning, has now legitimately been signed into law. GDPR will be imposed on 25 May 2018.
The GDPR will bring about some modifications in data privacy and will affect anybody who is present in the EU, along with any business that handles the data of EU customers, which would include businesses across the world, including the U.S. The goal is to give control back to the people and to guarantee that everyone has the right to consent to the use of data, to be forgotten, and to limit the use of data and seek damages.
In this book we will talk how it impacts businesses, and how organizations can prepare for compliance. Learn how the regulation will impact your marketing strategy and initiatives, and the next steps and action items that will better prepare your organization for GDPR.
• Understanding GDPR
• GDPR effects
• Penalties
• Managing consent
• Securing data
Sarah Taylor
Sarah Taylor has a BA in History and an MSLS. She enjoys reading and writing about history, playing piano, and going on park walks with her dog. You may find her at https://beautifuldreamerdotcom.wordpress.com and Goodreads at https://www.goodreads.com/author/show/21550493.Sarah_Taylor.
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Gdpr For Marketers And Online Businesses - Sarah Taylor
Introduction
The General Data Protection Regulation, or the GDPR as it's widely known, represents a very profound change, probably a lot of work, and possibly an incredible opportunity to marketers everywhere. While this comprehensive set of data privacy legislation comes from the European Union, make no mistake, it applies to organizations of all sizes, and regardless of where you are or where you do business.
And in this book, we're going to walk through the GDPR and what it means to you as a marketer. While we won't be providing any legal advice or diving into specific elements of your own unique situation, we will be covering what the GDPR is, who it impacts and how, and what you'll have to do in order to become compliant. After watching this course, hopefully, you’ll not only understand the GDPR well enough to raise some alarms or work through this within your organization, but for those that are a bit behind in preparing, you'll have some next steps and action items that you can pursue.
The digital market has been flourishing quickly for a long time now, and security has always been the main concern when it comes to user data. To control data collection and security of the personal data of European Union residents, the idea of GDPR was arise and, after quite a few years of fine-tuning, has now legitimately been signed into law. GDPR will be imposed in the beginning of May 2018.
The GDPR will bring about some modifications in data privacy and will affect anybody who is present in the EU, along with any business that handles the data of EU customers, which would include businesses across the world, including the U.S. The goal is to give control back to the people and to guarantee that everyone has the right to consent to the use of data, to be forgotten, and to limit the use of data and seek damages.
Understanding GDPR and its impact
The General Data Protection Regulation is a European law that assigns rights to an individual's personal data. And while it was passed in April of 2016, enforcement is effective as of May 25, 2018. Now I know what you're thinking. But I'm a marketer, and I'm not in Europe.
So what does this have to do with me?" Unfortunately, and this has been a pretty common misconception, the answer is probably a whole lot. While the GDPR applies to the collection and processing of personal data of European Union residents, it can be enforced with some huge fines against any organization anywhere in the world that happens to touch the personal data of anyone inside the borders of the EU.
In fact, these fines can be up to 4% of your annual global turnover, or 20 million euros, whichever is greater. And the GDPR defines personal data very broadly. Much more broadly than many marketers are used to under familiar working definitions of PII or Personally Identifiable Information. PII is not the same as personal data. And the GDPR widens the definition of personal data to include some pretty common non PII things, like anonymous IDs and cookies.
So no matter where you are, if you have nothing more than a website that could possibly be accessed by someone inside the European Union, or you have any modern web analytics or tracking tool installed, then the GDPR applies to you. If this comes as a bit of a shock, you're not alone. Forester has predicted that 80% of companies will fail to comply with the GDPR in 2018. And since this has technically been the law for over two years, before the enforcement date, any grace periods or leniency is tough to justify.
As a marketer in today's reality, the simple fact is that you're collecting, storing, and using personal data as a matter of course. The GDPR means that you'll have to take some extra steps to ensure compliance, specifically when it comes to anyone you interact with located inside an EU