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  • The European Business Review

    HOW SOME COMPANIES BEAT THE COMPETITION . . . For Decades And Even Centuries

    Aug 02, 2019 5 minutes
    BY HOWARD YU AND JIALU SHAN

    The average lifespan of companies is becoming shorter. For them to survive the competition it is important to learn to jump across knowledge disciplines and create new knowledge about how a product is made or a service is delivered. Using the Leap Readiness Index, the authors measure the readiness of financial institutes to leap to a new frontier of know-how to prepare for the future.

    It’s common knowledge among executives that while humans now live longer, companies die faster. In 1958, the average lifespan of companies listed in Standard & Poor’s 500 Index was 61 years. Now it’s less than 18 years, according to a study conducted by McKinsey. Others have suggested that nearly 50% of the companies currently in the S&P 500 Index will be replaced over the next 10 years. These companies will be bought out or merged or go bankrupted, like Enron

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