The Big Book of eBay: How Start an eBay Business, and Make Money Selling Online
By Nick Vulich
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About this ebook
Do you want to make more money selling on eBay?
Do you ever find yourself looking at successful sellers on eBay and thinking –
- They know something I don't.
- They've probably got some inside connection that lets them get products cheaper than I ever could.
- They've already got the market sewed up; there's not any business left for me.
Have you ever told yourself -
- If I had a little more money, I could buy the inventory I need to make a killing on eBay.
- If I had a little more time, I'd be able to list enough items to be successful.
- If I had a little more information, I could pick a killer product that would make me a million dollars selling on eBay.
Sounds crazy, doesn't it?
The Big Book of eBay tells it like it is.
There's no hype, no BS, and no false promises. The Big Book of eBay discusses the new eBay Seller Standards, and how they affect you. It covers the problems eBay sellers encounter choosing which products to sell, how to keep accurate records, and how to ship items inexpensively and efficiently.
Learn how to -
- Plan for success
- Choose a niche
- Ship like a pro
- Sell international
- Track your income and expenses
(This book is a revised version of my earlier book, eBay 2015: 5 Moves You Need to Make Today to Sell More Stuff on eBay. It has been rewritten, and updated, so it contains the most current information about how to sell on eBay.)
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Book preview
The Big Book of eBay - Nick Vulich
The Big Book of eBay
How Start an eBay Business, and Make Money Selling Online
Copyright © 2015 by Nick Vulich
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Don’t look at your business as just an eBay business. Think of your business as an online retailer. Your advertising and marketing efforts need to be relevant to your customers, with the same branding and you have to use multiple platforms.
Lauren Lerner,
Lauren’s Fab Finds
Table of Contents
––––––––
Table of Contents
Read this first
Seller Standards – Are You Meeting Them
Why listen to me?
How to Determine Which Items Really Sell on eBay
Example 1 – Using Advanced Search
Example 2 – Using Advanced Search
Use Advanced Search to Create Better Selling Listings
Email Marketing for Your eBay Business
Getting started with email
Creating an email list with Mail Chimp
Create Your First Email Campaign
Social Media Marketing for eBay Sellers
Social Media by the Numbers
Interview with Lauren Lerner
Interview with Cameron Loughlin
Use Kickstarter to Fund and Grow Your Business
Interview with Grant Hanson
Top 10 Tips to grow your eBay Business
Bonus Excerpt
If you enjoyed this book
Read this first
PORTIONS OF THIS BOOK were originally published as eBay 2014. This edition has been completely rewritten and revised to reflect the newest information available about selling on eBay. If you purchased a previous version of this book, over eighty percent of the information in this book is new to this volume.
.................
Many of you are probably asking—why change the name from eBay 2014, and why update the information in the book. After all, it’s only been published for a year. How much could change in that short period of time?
Internet time moves much quicker than time in the ordinary world. eBay time moves even quicker. The site is constantly updating its look, its feel, and its policies.
Just today (September 30, 2014) eBay divulged they are dividing the company into two separate units—eBay and PayPal. To the delight of many eBay sellers, they also announced John Donahoe is being replaced as CEO of eBay. (For a lot of sellers the announcement came as an early Christmas present; for other sellers it came several years too late to do them any good.)
The focus for most sellers right now is to stay in compliance with eBay’s new seller standards. The Fall Seller Update for 2014 was a real bear this year, and it knocked sellers for a loop. The biggest change is the way eBay evaluates sellers. Instead of evaluating seller performance based strictly on buyer feedback, they now evaluate sellers based upon their defect rate.
I’ll cover seller defects in more detail in the next section of this book. For now, I’m going to give a short list of actions that can trigger a seller defect.
If a buyer leaves a 1, 2, or 3 rating for item as described.
A detailed seller rating of one for shipping time.
Receiving a negative or neutral feedback.
Any request to return an item that implies the item is not as described.
A seller opening an eBay or PayPal Money Back Guarantee for an item.
A seller cancelled transaction for any reason.
If a seller has too many defects in either a three month or twelve month period (depending upon how they’re evaluated) eBay can restrict or revoke your selling privileges.
I’m writing this in September of 2014—the first month for the new seller rating system, and several eBay blogs are already recounting stories of long time Power Sellers and Top Rated Sellers who have had their selling privileges revoked or restricted. Many of these sellers mention that until the new policies went into effect they were compliant with eBay’s selling standards and enjoyed Five Star Feedback. The few letters I’ve seen from eBay, mention the seller is no longer allowed to sell on eBay, but they should still feel free to make purchases.
It seems sort of Dr. Jekyll and Mr. Hyde like—We don’t want you to sell on eBay any more, but, oh—by the way feel free to spend your money, and buy stuff.
Seller Standards – Are You Meeting Them
BEGINNING IN SEPTEMBER of 2014 eBay implemented a new set of standards that sellers are expected to meet.
The crazy part is sellers with Five Star Feedback can be penalized or have their selling privileges restricted or revoked if they run afoul of certain standards.
How can this be, you ask? Let’s look at a few scenarios.
Many sellers offer their product line across multiple platforms. Some sellers use software or apps to sync all of their items, sales, inventory changes, etc. Other sellers attempt to go it alone and make the changes themselves.
Suppose something goes wrong.
You make an error, or maybe you forget to take an item down after it sells. Your automated app allows something to slide by. Now suppose an item sells, and you need to cancel the sale because you’re out of inventory.
That’s a penalty shot under the terms of eBay’s new seller standards.
Suppose a customer contacts you to say they don’t want to complete a transaction. If you initiate the return eBay considers it a seller issue and you are penalized with a seller defect. As a result of the new seller standards you are forced to choose between offering good customer service, or telling customers, Sorry. I’d like to help, but you need to contact eBay to get the ball rolling.
Think it can’t happen?
About a year ago I imported nearly ten thousand items from my Amazon store into my eBay store using an export service. Somehow several hundred previously sold items came along for the ride. That product import sparked a year-long battle in which I ended up cancelling seventeen transactions, making excuses and apologizing to way too many buyers, and very nearly getting my butt kicked off of eBay.
The new seller standards don’t go into effect until August, but they reach back up to one year for data to enforce those standards. As a result, I stand a very real chance of losing my Top Rated Seller status or having my ability to sell on eBay restricted for infractions that happened well before the new policy went into effect.
And, the most frustrating part is I have nearly 19,000 positive feedbacks with no negative or neutral feedbacks. My DSR rating for the last ninety days is 5.0 out of 5.0. The only thing that’s changed is eBay’s decision to evaluate sellers based on a