eBay Unleashed 2ND Edition

By Nick Vulich

Have you ever wanted to sell on eBay, but weren't sure how to get started?

eBay Unleashed is your personal guide to making money on eBay. The author has completed over 30,000 transactions on eBay in the last fifteen years. He understands the ins and outs of selling on eBay, and is offering to help you start your eBay business step-by-step.

Are you worried because you don't have anything to sell?

Don't worry. Just take a look around you. Everyone has dozens of items around the house and garage they can start selling today. Just because you no longer have a use for your old VCR, game system, or laptop doesn't mean someone else won't want it. People love getting a great deal.

eBay Unleashed will help you start your eBay business so you can join the thousands of other sellers already making money on eBay.

When you're finished reading this book you will understand -

1. How to sell on eBay

2. Why you need an eBay store to maximize your sales

3. Learn a step-by-step method to start a successful eBay business

4. Discover twenty-eight tips and tricks to power up your eBay selling

5. Simple eBay listing strategies to sell more items

6. How to research items so you get the best price every time

7. Learn how to start your own online business

Don't let fear of the unknown hold you back

It is estimated over 450,000 people make a full time living selling items on eBay

Millions more people use eBay to make a few extra bucks to buy a new car, put their kids through school, or take a dream vacation – Why not you?

Millions more people would like to sell on eBay, but are afraid to try

eBay Unleashed will walk you step-by-step through deciding what to sell, how to sign up for your eBay and PayPal account, to and how to list your first auction

Don't wait another minute.
Order your copy this morning.
Start Selling on eBay this afternoon.

• Language: English
• Publisher: Nick Vulich
• Release date: Jan 15, 2015
• ISBN: 9781507092651

Book preview

eBay Unleashed

2nd Edition

Copyright © 2013 / 2018 Nick Vulich

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Table of Contents

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Table of Contents

Getting Started

Who am I, and why should you listen to me

Deciding what to Sell

Setting up your eBay account

Setting up your PayPal Account

Before you start selling

Your first listing

Some quick words of advice

How to use auctions

Auction Timing

Research everything before you sell

Develop your own niche

Buy low, sell high

Accept Returns

It’s ok to tell someone to shop elsewhere

Add video to your listings

Don’t use negative language

Cross-sell for extra sales

Don’t be afraid to tell stories

Listing templates

Sell light items

Automate shipping

Let your customers help you sell

Offer shipping discounts

Select the right category

List for seven days

Skip the listing upgrades

Don’t use a reserve price

Only accept PayPal

Don’t be bullied into offering free shipping

Customer service is everything

Always ship with a tracking number

Don’t waste space in your title

Include best offer

Use Buy-it-Now in your auctions

Keep testing new things

Workshop 1

Workshop 2

Workshop 3

Workshop 4

Workshop 5

Workbook 6

My eBay Story

Bonus Excerpt 1 – Bookkeeping Made Easy

Bonus Excerpt 2 – eBay Shipping Tools Made Easy

Bonus Excerpt 3 – Social Media Marketing Made Easy

Bonus Excerpt 4 – Make it Mobile Friendly

Bonus Excerpt 5 - Sell it on Fiverr

About the Author

If you enjoyed this book

Getting Started

ARE YOU STRUGGLING to get started selling on eBay? Are you wondering if you can really sell items, just by listing them on an online auction site? Would you like someone to hold your hand, and guide you through your first few listings?

This book can help you with all this and more.

I’ve been selling on eBay for eighteen years now. And, for five of those years I have made a full time living selling magazines and books through my eBay store.

Some years, I’ve made as much as $40,000 to $50,000.

Most years, when I do eBay part-time to supplement my regular gig, I still make $20,000 to $25,000. For most of us that is enough extra money to make the house payment, utilities, cable. You may even have enough money left over to drive a brand-new car every other year.

eBay has been a financial powerhouse for me. When I’m between jobs, I can step things up and make a full time living. When I want to slow it down, I pull back on my new listings. I put my eBay store on auto-pilot so all I need to do is mail out items as they sell.

What I want to do in this short guide is show you how you can set up an eBay business of your own.

Whether you want to make a few hundred dollars per month or build a robust eBay store that can make you several thousand dollars per month, I will give you all the information you need to make it happen.

I am going to walk you through setting up your eBay and PayPal accounts, and placing your first listings on eBay.  Then we will explore advanced selling strategies. We will look at different methods to help you increase your earnings.

Unlike other books about selling on eBay that drag on for 300 to 400 pages, I’ve kept this book short – under 150 pages.

Let’s face it, if you’re like most people you already have a full-time job. You don’t have time to read through a whole bunch of filler to find the few gems you need to get started.

Who am I, and why should you listen to me

HEY THERE, NICK VULICH here.

If you’re like me, I’m sure you’re probably a little skeptical about taking advice from someone without knowing a bit about them first.

I have been selling on eBay since 1999. Most of my online customers know me as history-bytes. I’ve also operated as It’s Old News, Back Door Video, and Sports Card One.

I have completed almost 50,000 transactions on eBay for a total of over one million dollars in sales. I’ve taken a break from selling on eBay and Amazon to concentrate on my writing and coaching, but I keep my hat in the game— keeping in touch with sellers and reading the latest reports on e-commerce.

I have been an eBay Power Seller, or Top-Rated Seller, for most of the past fifteen years, which means I’ve paid my dues and met eBay’s rigid sales and customer satisfaction goals.

This is a rewrite of my second book, eBay Unleashed. It is by far my bestselling eBay guide but over time much of the information has become dated. eBay has changed directions during that time. So, have I. This book shares much of that information. I have revised and updated everything in the book, so you have access to the most current information available. Most of the information is evergreen. How to get started selling on eBay, how to post your first listing, and tips about how to be a better seller. The workshops cover specific topics in more detail—titles, item descriptions, pricing, international shipping and more. The final section includes outtakes from five of my previous books. Taken all together this book can take you from beginner to Top-Rated Seller in a short period of time.

Freaking Idiots Guide to Selling on eBay was aimed more towards how to get started selling on eBay. eBay Subject Matter Expert suggests a different approach to marketing on eBay – building a platform where customers recognize you as an expert in your niche and buy from you because of your knowledge in that field. Sell It Online gives a brief overview of how to sell on eBay, Amazon, Etsy, and Fiver. How to Make Money Selling Old Books & Magazines on eBay talks specifically about what I know best, how to sell books and periodicals on eBay.  eBay Bookkeeping Made Easy helps sellers understand how to keep track of the money they are making, and how to take advantage of the tax code to make even more money. eBay Shipping Simplified helps sellers determine the best way to ship their items, and how to use eBay’s shipping tools to make the task easier. It also has a primer on international shipping and using third-party shipping providers such as Stamps.com and Endicia.

eBay 2015 (also known as eBay Selling Advanced) is my longest book to date and encapsulates everything sellers need to know to start and grow their eBay business. eBay 2016 (also known as eBay Business Expert) takes a different approach—showing sellers how to increase sales by employing well thought-out social media marketing campaigns using Facebook, Twitter, Pinterest, and other sites. It also takes a close look at blogging for online sellers, and how to fund special projects using Kickstarter.

This book provides an overview of how to sell on eBay. At the back of the book, you will find five outtakes from some of my previous books—I guess you could call them my greatest hits. They contain valuable information you can use to help grow your eBay business. It should help to tie-up all the loose ends so that you can sell more successfully on eBay.

Let’s get started.

Deciding what to Sell

THE HARDEST THING FOR most people is deciding what they want to sell.

My suggestion is to start with everyday items you have around the house. If your family is anything like mine, you have plenty of extra stuff stashed away in every nook and cranny. My wife and kids have been planning a yard sale for five years now, and all that stuff is filling up the garage. The kids have old toys, unused video games, videos, and CDs everywhere.

Chances are many of those items are things other people want.

Look at a few of them, and then search for them on eBay. It’s going to amaze you how much people are willing to pay for some old books or CDs. Just because your kids upgraded their video game system doesn’t mean someone else wouldn’t like to have that old game console. If you package it with five or ten games the deal becomes even sweeter.

Another advantage of starting out slow is it doesn’t require an upfront investment. You can test the waters for free and see for yourself if selling on eBay is something you would like to pursue.

I don’t know about you, but I work hard for my money. I don’t want to flush it down the toilet chasing some half-baked dream. That’s the cool thing about eBay. You can start out selling stuff you already have and post them for free using the free listings eBay gives you. Try getting McDonald’s to let you test drive a restaurant franchise with no money down.

It’s not gonna happen.

eBay wins the cheapskate’s challenge hands down.

Setting up your eBay account

SETTING UP YOUR EBAY account is