Leadership Brand: Deliver on Your Promise

By David Magellan Horth, Lynn B. Miller and Portia R. Mount

Everyone has a reputation. Whether good or bad, your reputation precedes you, and can inhibit or enhance your professional goals. However, how do you actively nurture, develop, and manage how others see you? In this book, we’ll discuss how crafting a brand can give you control of how you’re perceived at work.From proven strategies from CCL experts, to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can help you figure out the leader you want to be, and how to build the brand that can get you there.

• Language: English
• Publisher: Center for Creative Leadership
• Release date: Dec 5, 2016
• ISBN: 9781604917048

Book preview

What is a Leadership Brand?

You have a reputation, whether you deliberately spend time crafting one or not. It is the total of your past experiences and interactions with others. For instance, based on your previous experiences with your team or company, you may have the reputation of a hard worker, a reliable team player, or a go-getter. However, while your reputation is about your past, your brand is about who you are now and who you want to be in the future. It is crafted in the present, aspirational (who am I now, who do I want to become, and how can I get there?), and it can enhance or impede your effectiveness in all aspects of your life. In short, your reputation is what you were to others in the past, while your brand is the promise you make to others in the

Reviews for Leadership Brand

[Mpaka Erekosima · Rating: 5 out of 5 stars]

Excellent book on leadership branding! I enjoyed every page - it takes you on an exciting and hassle-free journey from where you are on your leadership brand to your desired destination. This is the go-to book for building your personal leadership brand!