Henry Ford: pocket GIANTS

By David Long

Why is Henry Ford a giant? Because he put the world on wheels. Henry Ford did not invent the motor car, nor for all the claims did he invent the assembly line or mass production. But more than anyone before or since he is remembered as the man who almost singlehandedly took an expensive contraption of doubtful utility and recast it as a machine which in a real and profound sense changed the world forever. In an industry with many giants –André Citroen, Louis Renault and Giovanni Agnelli of Fiat – Henry Ford stands tallest as the greatest ever motor mogul. A Michigan farmer’s son who became a dollar billionaire, a ruthlessly single-minded autocrat who became a folk hero, a pacifist who went on to inspire Adolf Hitler - he was a boss who paid his workers twice as much as his competitors yet waged an unrelenting war on unions and badly abused the power he had worked so hard to attain. David Long has been an author and journalist for thirty years, and has regularly appeared in The Times, Sunday Times and many magazines, here and abroad. He is a celebrated author of over twenty titles and has ghostwritten many more.

• Language: English
• Publisher: The History Press
• Release date: Aug 4, 2014
• ISBN: 9780750960595

David Long

David Long, BEng (Hons), MSc, CEng, MIPEM, is a Clinical Engineer registered in the UK as a Clinical Scientist with the Health and Care Professions Council. He has over 20 years multi-disciplinary NHS experience in the field of rehabilitation engineering, specialising in the provision of postural management and custom contoured seating. Being a Chartered Engineer as well as a qualified clinician, Dave is particularly able to apply biomechanical principles to the assessment process, and to advise and assist with the more technical aspects of the required equipment. He is employed by AJM Healthcare who deliver a number of wheelchair services on behalf of the NHS. He also retains a contract with Oxford University Hospitals NHS Trust where he teaches on the Oxford Brookes University accredited Postgraduate Certificate in Posture Management for People with Complex Disabilities.