Of Bowties and Blue Ovals
Camaro versus Mustang. Impala versus Galaxie. Silverado versus F-150. Cruze versus Focus. The battle between Chevrolet and Ford didn’t start in the Sixties. Far from it.
From 1906 through at least the year 2000, Ford or Chevrolet occupied the top spot on the annual U.S. automobile sales chart. And from 1919 on, in almost every year, the two nameplates held the top two spots.
The automobile business is big business with a capital “B,” and involves big money, with an even bigger “B.” It always has been and always will be. And it’s a cutthroat one, from the high pressure on the sales floor to the high pressure in the design studio to the constant, quarterly view from Wall Street and other financiers, whose motto can only be summed up as “What have you done for me lately?” It’s a competitive racket, not for the faint of heart, and nothing encapsulates that competition quite like the past 108 years of rivalry
