Summary of Matt MacNabb's A Secret History of Brands

By IRB Media

Get the Summary of Matt MacNabb's A Secret History of Brands in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: We live our lives immersed in name brand products. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism.

A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW, among others.

• Language: English
• Publisher: IRB Media
• Release date: Dec 9, 2021
• ISBN: 9781669343257

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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Insights on Matt MacNabb's A Secret History of Brands

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 7

Insights from Chapter 8

Insights from Chapter 9

Insights from Chapter 10

Insights from Chapter 1

#1

The birth of the modern corporation and brand names can be traced back to the industrial revolution, which made large-scale production and distribution of goods possible. Before this, goods were either handmade or produced locally.

#2

The industrial revolution in England would not have been possible without the mass availability of raw materials, such as coal and iron, as well as the invention of the spinning jenny and spinning mule.

#3

The industrial revolution was spearheaded by the invention of the steam engine, which allowed for the mass production of machinery and equipment. The first transcontinental railroad was constructed in America between 1863 and 1869.

#4

The birth of the modern brand can be traced back to the Industrial Revolution, when companies were able to transport their products long distances. The major challenge was for people to trust a non-local product. Catalogues such as the Sears Roebuck and Company home catalogue became a huge hit with American consumers.

#5

In today’s world all major corporations have mission statements and ‘corporate culture’ that help to ensure a certain level of behaviour within the company for all interactions internal and external.

Insights from Chapter 2