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  • Old Cars Weekly

    Ford launches Mercury

    Jun 15, 2020 3 minutes
    BY GERALD PERSCHBACHER LL.D.

    They didn’t know what was in store when they gathered at the Ford Rotunda in Dearborn, Mich., on Oct. 17, 1938. But they suspected their very futures were soon to be revealed.

    The crowd was made of branch managers and assistant managers representing the company name from the Canal Zone in Panama to the far reaches of Portland, Ore. The gathering marked the grand unveiling of the new 1939 model run of Ford products. “Though the Ford V-8 and Ford

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