Etsy: 30 Marketing Strategies for an Etsy Business You Can Implement and Become Profitable

By Sierra Bennett

The Etsy: 30 Marketing Strategies for an Etsy Business You Can Implement and Become Profitable is designed to explain the available opportunities to do business. The Etsy is an excellent platform for the people wants to start their own business. The book will explain how you can turn your passion and hobbies into a regular business. You can earn profit by selling handmade and vintage goods. This website has unlimited potential for you to earn money. 

If you are interested to start your own business on Etsy, then read this book because you will be able to start your own business. The book also explains 30 marketing strategies to promote your shop and make a profit. 

The book contains:

- Introduction of Etsy and its Benefits

- Set up an account and Design Product Listings

- Tips to Increase Your Sales

- Strategies to Promote Your Shop

- Use of SEO Strategies for Ultimate Success

- Tips to Write an Interesting Business Plan

- Pricing Techniques to Earn Profit

- Tips to Adjust Shipping Cost in the Price

- Promotion of Your Products on Other Platforms and much more

• Language: English
• Publisher: JVzon Studio
• Release date: Apr 10, 2017
• ISBN: 9781386570868

Book preview

Introduction

You may ever notice a unique piece of jewelry, a dress or a pair of shoe that you couldn’t find in a store. There are high probabilities that these items were purchased on Etsy. This name is not new for the online shoppers and sellers, but still some people may not know about it. It is a global marketplace to sell your handmade goods and crafts. This e-commerce website encourages the crafters and artisans from all over the world to sell their goods to users who visit their online stores. The Etsy makes it easy for you to start your own online business because the people will get a golden opportunity to access the millions of buyers worldwide and sell their products without any tension.

It is Simple to Start

https://farm3.staticflickr.com/2720/4268427429_3dd723ec5f_o_d.jpg Since 2005, thousands of people have gotten benefits from Etsy because they are using it as a platform to display their creativity and earn profit. It is really simple to create an account and open your shop on the Etsy. If you already have a shop with little or no sales activity, then there are different ways to grab the attention of interested people to your business. Market research is the first step that you should take before doing anything else. Before starting anything, it will be good to check the similar businesses in the market to make a layout for your shop. You need to find out the best selling shops to follow their layout in your niche market.

Successful Business Model

You need to have a successful business model to stand out in the crowd. A particular shop can be successful for many reasons, and you need to survey the common elements as well as the rare qualities. After the completion of your market research, you need to develop an idea to make your small business successful. It doesn’t mean to follow the business plan of another store, but you should have your own business plan. You need to consider your online store just like a physical business and lay a strong foundation for your business. To increase your success chances, you should consider the following elements:

Design and layout of your shop

Accessibility and easy navigation

Color schemes and fonts

Range of products and number of listings

Price, description of the products, photographs, materials and the keywords

Packaging and shipping

Branding and networking

Business cards, signature designs and marketing campaigns

Communication of the niche and other organizations

Why a unique business plan is necessary?

The basic purpose is to consider all the qualities that you found in various shops during your research and put them all together. This will help you to create a good business plan, but it is important to give your own unique touch to the business plan.  There is no need to reinvent everything, but research is always essentials. There are lots of examples where the business organizations take a start from scratch without spending most of the time in research. Its final outcomes were a failure or lower profitability. Advance research will help you to make your work easy and increase your chances of success as well.

Your business plan should be based on the particular needs of the market, and for this purpose, you should get the opinion of your customers. Identify your target audience and know their needs to offer similar products to make them happy and satisfied. It will be good to conduct an online market survey to have a better idea about the expectations of the customers. Find out the weaknesses of your competitors and remove all these problems from your products to offer something special in the market. Let your customer know that you value their needs and opinions.

The Etsy makes it really easy to make money because you can turn your hobby into a business. You can start your own business with short and long-term goals. There are hundreds of Etsy sellers who are able to use their skills to start their own business. The best thing is convenience because you can start your own shop without previous business and marketing experience. It is really simple for anyone to have a start. Your hobby will help you to generate profit because the people like to buy unique and hand-made products. Since it is easy to start a business, but it is important to differentiate yourself among others. You may face a tough competition to understand the requirements of the target