This I Know: Marketing Lessons from Under the Influence

By Terry O'Reilly

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.

Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.
     Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.

• Language: English
• Publisher: Random House Publishing Group
• Release date: Feb 28, 2017
• ISBN: 9780345810380

Terry O'Reilly

TERRY O’REILLY, the winner of hundreds of international advertising awards, is the bestselling author of The Age of Persuasion and This I Know. He is also an in-demand speaker. His highly awarded radio programs O’Reilly on Advertising, The Age of Persuasion and Under the Influence have been broadcast on CBC Radio since 2005, and his podcast has been downloaded over forty million times. Terry O’Reilly lives outside of Huntsville, Ontario.

Reviews for This I Know

[cecilturtle · Rating: 4 out of 5 stars]

In a cool conversation tone, O'Reilly walks us through the steps to great marketing. He draws from multiple examples (albeit sometimes repetitive), showing pictures and providing resources. He convinces us that marketing is so much more than advertising - he definitely inspired me to look at a pet project through a different, inspired lens. There's a bit of an odd chapter on people as their personal brand - useful but perhaps inappropriate in the general context.Overall a recommended read.

[leahdawn_1 · Rating: 5 out of 5 stars]

Fans of Terry O'Reilly's "Under the Influence" podcast as well as new-comers to his work will find great interest in this smart book full of marketing wisdom. Even if you are like me, and have never worked in advertising, this book is still incredibly interesting. Terry's anecdotes and stories bring life to what could otherwise be a dry topic. The "ah-ha" moments are what keep the reader engaged as Terry offers advice from his decades of professional experience. Altogether a highly enjoyable read.