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    THE CLOSER

    Aug 12, 2020 4 minutes
    —AS TOLD TO BURT HELM
    PHOTOGRAPH BY MEREDITH JENKS

    Diana Lee

    Constellation Agency

    THREE-YEAR GROWTH 
    4,865.5%

    Diana Lee is the founder of the Constellation Agency, which produces hypertargeted digital advertising for more than 700 auto franchises across the country, for brands including BMW, Audi, Jaguar, and Volkswagen. Today, much of the work is automated: The company’s software generates thousands of ads a month that make highly tailored offers, in multiple languages, based on a target market’s ethnic and labor mix and other demographic data. But it wasn’t always so hands-free. Lee describes how, with no outside funding or debt, she built

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