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    Scientific Advertising
    Scientific Advertising
    Scientific Advertising
    Ebook83 pages1 hour

    Scientific Advertising

    By Claude C. Hopkins

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    About this ebook

    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.
    LanguageEnglish
    PublisherStart Publishing LLC
    Release dateMar 27, 2014
    ISBN9781627933919

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    • 4/5
      Interesting insights on advertising that gives the gist of what effective advertising entails, but I found the book lacking on detail. Never-the -less it's worth reading for those unschooled in the advertising business.
    • 5/5
      Classic! Anyone wanting to get in advertising or just any entrepreneur should read this ASAP!

      1 person found this helpful

    Book preview

    Scientific Advertising - Claude C. Hopkins

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