Write Great Headlines Every Time

By Dean Evans

It's getting increasingly difficult to get noticed on the web. There's so much competition; so much noise. Consequently, you need to give your content the best chance to capture someone's attention.

It's why you need a great headline.

A great headline is your first chance to impress, attract and engage potential readers. Get it wrong and it can kill your content stone dead.

There’s certainly an art to headline writing. But it’s an art that you can quickly master. This book lays out a simple but effective process for doing it, one that offers a systematic approach, provides a solid place to start and gives you proven ideas to work with.

It’s a process that can save you time and deliver better results.

Here’s what you’ll learn:

What makes a great headline
The 12 things you can do right now to improve your headlines
The amazing headline writing tactic that most people still don't use
How to write great ‘News’ headlines
How to write great ‘Review’ headlines
How to write great ‘How To’ headlines
How to write great ‘List’ headlines
The one word that will get your headlines clicked
How to pull a psychological trigger
How to check if your headline will really work

A great headline can help you get more traffic and increase engagement on your website or blog, which could lead to more subscribers, tweets, Facebook Likes and comments.

In fact, you should be able to write a great headline by the time you finish reading this book. You don’t need any special skills. You don’t need to be an experienced writer. You don’t need to work alone.

• Language: English
• Publisher: Dean Evans
• Release date: May 5, 2013
• ISBN: 9781301739028

Dean Evans

Dean Evans is a writer, web copywriter, editor, frustrated novelist and regular blogger who lives and works mid-way between the cities of Bristol and Bath in the UK. He got his first writing job in 1993, penning video game reviews for a little-known (and now barely remembered) magazine called PC Review. Between then and now, he's been a computer journalist, film journalist (who liked Starship Troopers), travel writer and technology journalist. More recently, he launched and edited the technology websites TechRadar.com and CreativeBloq.com. Slipping the shackles of pro-publishing, he now runs a copywriting and consultancy business at www.goodcontentcompany.com. Which is ticking along very nicely, thanks.

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