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    Business of Innovation: Managing the Corporate Imagination for Maximum Results
    Unavailable
    Business of Innovation: Managing the Corporate Imagination for Maximum Results
    Unavailable
    Business of Innovation: Managing the Corporate Imagination for Maximum Results
    Ebook459 pages6 hours

    Business of Innovation: Managing the Corporate Imagination for Maximum Results

    By Roger BEAN and Russelll Radford

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.
    LanguageEnglish
    PublisherAMACOM
    Release dateOct 16, 2001
    ISBN9780814413104
    Unavailable
    Business of Innovation: Managing the Corporate Imagination for Maximum Results

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