Brief (Review and Analysis of McCormack's Book)

By BusinessNews Publishing

The must-read summary of Joseph McCormack's book: "Brief: Make a Bigger Impact by Saying Less".

This complete summary of the ideas from Joseph McCormack's book "Brief" teaches you how to get straight to the point by being concise, clear and brief. According to McCormack, being brief has become a crucial quality in society today. If being brief can and must be applied whenever possible, it is important to master the concept.

There are three main things to keep in mind to be systematically brief:
A - Awareness
D - Discipline
D - Decisiveness

Added-value of this summary:
• Save time
• Understand the importance of being brief as well as the key principles
• Increase your professional efficiency

To learn more, read "Brief" and learn how to say more by saying less!

• Language: English
• Publisher: Business Book Summaries
• Release date: Jul 1, 2015
• ISBN: 9782511035726

Book preview

Book Presentation

Brief by Joseph McCormack

Summary of Brief (Joseph McCormack)

Book Abstract

The key to getting people to agree more is usually to say less.

In today's economy, everyone is hyperbusy and suffering from information overload. They don't want to sit through or read a rambling introduction filled with stuff they already know. To influence or persuade anyone today, you have to get to the point quickly – you need to be concise, clear and above all BRIEF.

So how do you do that in a systematic way? To master being brief, think ADD:

Awareness

Discipline

Decisiveness

You need awareness – and the conviction that you must be succinct or you will lose the battle for your listener's attention.

You need the discipline to map your ideas clearly and concisely – so you become a lean communicator.

You need to be decisive enough to recognize the key moments – when brevity will generate huge dividends and payoffs. These are the moments when the less you say, the more you will win.

Strange as it may sound, brevity is in fact a rare skill. If you learn how to explain complex things succinctly, you will become much more persuasive and compelling. Learning how to get to the point quickly can and will be a force multiplier.

"When you want to say more, decide to say less. Those who want to succeed – even thrive – in an attention-deficit economy are masters of lean

Reviews for Brief (Review and Analysis of McCormack's Book)

[Ted · Rating: 3 out of 5 stars]

Good book driving the key points. It paints a good picture of why brevity is crucial and key situations in which you should practice brevity. However, i would have preferred more how to on brevity.