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    Pay Attention!: How to Listen, Respond, and Profit from Customer Feedback
    Unavailable
    Pay Attention!: How to Listen, Respond, and Profit from Customer Feedback
    Unavailable
    Pay Attention!: How to Listen, Respond, and Profit from Customer Feedback
    Ebook179 pages3 hours

    Pay Attention!: How to Listen, Respond, and Profit from Customer Feedback

    By Jill Applegate and Ann Thomas

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    About this ebook

    Make customer feedback work for your business.

    Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service.

    Pay Attention! paves the way. Your company wins when you:

    • Understand Customer Expectations
    • Embrace and implement The RATER Factors
    • Define who you are and what you offer
    • Become E.T.D.B.W. (Easy To Do Business With)
    • Connect with your audience in all mediums
    • React appropriately and respond immediately to customer feedback
    • Recover sincerely when things go wrong

    All you need is to Pay Attention!

    LanguageEnglish
    PublisherWiley
    Release dateApr 16, 2010
    ISBN9780470627419

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    • 2/5
      I think that there are a few companies out there that I've done business with in the last few months who would really benefit from reading this book (Adobe and Alloy.com). To me, it seems like common sense, but it really isn't. Why would a company only offer email contacting? Or make you pay for shipping for an item that you are returning? Because they haven't thought it through and haven't read this book.