The Social Media Writer’s Guide

By Simon Rose

The Social Media Writer’s Guide examines the importance of engaging a professional writer to handle an organization’s website, social media, and business communications. Well-written content in a company’s written communications can make all the difference between success and failure.

This book examines the creation of clear, concise, and relevant website and other online content that both attracts and retains the visitor’s attention. It explores the use of headlines, the incorporation of keywords, the benefits of the correct use of English, the pitfalls of intentional and accidental errors, and above all the importance of engaging a professional copywriter to handle a company’s business communications.

The Social Media Writer’s Guide offers tips, advice, and recommendations for those interested in exploring the world of professional copywriting.

• Language: English
• Publisher: Simon Rose
• Release date: Jan 7, 2016
• ISBN: 9781310016370

Simon Rose

Simon Rose is the author of The Alchemist's Portrait, The Sorcerer's Letterbox, The Clone Conspiracy, The Emerald Curse, The Heretic's Tomb, The Doomsday Mask, The Time Camera, The Sphere of Septimus, Flashback, Future Imperfect, Twisted Fate, Parallel Destiny, the Shadowzone series, and the Stone of the Seer series. He is also the author of The Children's Writer's Guide, The Time Traveler's Guide, The Working Writer's Guide, The Social Media Writer's Guide, a contributor to The Complete Guide to Writing Science Fiction and has written many non-fiction books with Crabtree Publishing, Beech Street Books, Weigl Publishers, and Capstone.Simon offers a number of services for writers, including editing, coaching, mentoring, consulting, manuscript evaluation, and writing workshops. He has provided substantive and copy editing services for many other writers over the years. This has been for novels, short stories, fiction, nonfiction, biographies, inspirational books, and many other genres. He also offers copywriting services for business, including website and social media content. Full details can be found on his website at simon-rose.com. He is the founder of Children’s Authors and Illustrators on Facebook, served as the Writer-in Residence with the Canadian Authors Association, is a member of the Calgary Association of Freelance Editors, and served as the Assistant Regional Advisor for SCBWI Western Canada.Simon offers a wide variety of presentations, workshops, and author in residence programs for schools, along with virtual author visits. He is an instructor for adults with the University of Calgary and offers a variety of workshops and writing courses for both children and adults.You may also follow him on Twitter or Instagram, connect on Facebook, or visit his channel on YouTube.

Book preview

The Social Media Writer’s Guide

Professional writing for websites, social media, and business communication

The Social Media Writer’s Guide

Copyright © 2015 by Simon Rose

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher, except for the use of brief quotations for the purpose of a book review. For information about permission to reproduce selections from this book, please contact Simon Rose at [e-mail]

Published by Sorcerer's Letterbox Publishing

Calgary, Alberta

www.simon-rose.com

Table of Contents

Title Page

Introduction

Chapter One People don’t read web copy

Chapter Two The art of saying nothing

Chapter Three Words work wonders

Chapter Four Making an impression

Chapter Five Insider knowledge

Chapter Six Killer headlines

Chapter Seven A job for professionals

Chapter Eight Keeping it current

Chapter Nine It's not all about you

Chapter Ten Writing by writers

Chapter Eleven: Writing good?

Conclusion

About the Author

Books by Simon Rose

Introduction

The way in which an organization communicates with its customers is a vital to the way it does business. Well-written content in a company’s written communications can make all the difference between success and failure. Many people know how to write but copywriting for websites, social media and business communication is highly specialized. Hiring a professional copywriter can help to ensure that an organization maintains and enhances its reputation, expands its business, and not only retains its existing customers but also attracts new clients.

I have extensive experience in writing for a wide range of industries and offer a variety of copywriting services, including website content, blogs and newsletters, social media including Facebook and Twitter, brochures, direct mail, sales letters, press releases, and newspaper and magazine advertising..

This book examines the creation of clear, concise, and relevant website and other online content that both attracts and retains the visitor’s attention. It explores the use of headlines, the incorporation of keywords, the benefits of the correct use of English, the pitfalls associated with intentional and accidental errors, and above all the importance of engaging a professional copywriter to handle a company’s business communications.

Chapter One

People don’t read web copy

These days, any organization that wants to either do business, or stay in business, has to have an online presence. A website is crucial if a company’s going to connect with both existing and potential customers and they need to make sure that their web pages tell their clients everything they need to know about the company’s