The Accidental Author: The What, Why, Where, When, Who & How Book Promotion Series 1, #1

By Sarah Jane Butfield

This is book 1 in a new series which looks at self-publishing for beginners and the skills needed for ongoing book marketing and promotion. This e-books series is based on the experiences of author Sarah Jane Butfield who writes travel memoirs, non-fiction books and romance short stories. 
The Accidental Author introduces the author and this series of self-help e-books for new or aspiring self-published authors. The introduction starts with how and why Sarah Jane came to write and self-publish Glass Half Full: Our Australian Adventure. Find out how an aspiring author aims to be discovered while learning on the job how to write, publish and launch a new career in writing. Beta reader Shontae Brewster says, “A must read for any aspiring author or readers interested in the life of a self-published author. Sarah Jane’s never give up approach to life and anything she turns her hand to is beyond admirable.” 
Book 2 The Amateur Authorpreneur releases 27th May 2015

• Language: English
• Publisher: Sarah Jane Butfield
• Release date: May 28, 2015
• ISBN: 9781513024202

Sarah Jane Butfield

Sarah Jane Butfield, born in Ipswich and raised in rural Suffolk, is a busy mother, grandmother, and international award-winning author. After combining a successful clinical nursing and nurse management career and navigating her way through three divorces and parenthood, she is an experienced modern-day mum to her 'Brady Bunch' and she loves every minute of their convoluted lives.  Known as the 'roving Florence Nightingale,' Sarah Jane has travelled across the world in the pursuit of her dreams and continues to do so now that her children are grown up, working as a travel writer/blogger. She is the author of an award-winning travel memoir series set in Australia and France.  Glass Half Full: Our Australian Adventure,  Two dogs and a suitcase: Clueless in Charente  Our Frugal Summer in Charente  These books, and the boxset, are regularly found high in the Amazon rankings, categories include ex-pat life, parenting, grief, PTSD, step-parenting, cooking, gardening, Australia and France travel.  In addition, Sarah Jane has also written the first three books in a series of self-help literature for aspiring and new self-published authors: The Accidental Author,  The Amateur Authorpreneur The Intermediate Authorpreneur,  Book one is permanently FREE to help any aspiring author get started on their writing and book promotion journey. Sarah Jane's most successful series is the aptly titled, The Nomadic Nurse Series, consisting of: Ooh Matron!   Bedpans to Boardrooms These nursing memoirs have won three book industry awards and have attracted 5-star reviews from the publishing industry and readers around the world. The eagerly awaited third book in this series is scheduled for release in September 2022! She loves to interact with her readers so feel free to connect on social media: Twitter: @SarahJanewrites  Facebook:  www.facebook.com/SarahJaneswriting www.facebook.com/AuthorSarahJaneButfield www.facebook.com/Twodogsandasuitcase  www.facebook.com/OurFrugalSummerinCharente www.facebook.com/Ooh-Matron-1646665865549530/timeline/ Instagram:  https://www.instagram.com/sarah_jane_rukia.publishing

Book preview

Book 1

The What, Why, When, Who & How

Book Promotion Series

Dedication

To all aspiring and self-published authors.

Whatever the mind of man can conceive and believe, it can achieve.

Napoleon Hill

Copyright ©2015 Sarah Jane Butfield

Cover design Nigel Butfield

Photography by Nigel Butfield

Editor: Martin Papworth

First ebook edition February 2015

The people and events in this book are portrayed as perceived and experienced by Sarah Jane Butfield. The moral right of the author has been asserted. All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted without written permission of the publisher.

Table of Contents

Why did I write this series?

Chapter 1 – Introduction - everyone has a story

Chapter 2 - Let the writing commence: the early days

Chapter 3 - One for the road - one word at a time

Chapter 4 - My writing goes public via the internet!

Chapter 5 - Pressing the publish button on my self publishing career

Chapter 6 - Where to start with book marketing a self-published title

About the author

Books by Sarah Jane Butfield

Why did I write this series?

Welcome to the introductory book in a series of ebooks about writing and ebook marketing for beginners. This series is based on my experiences and is aimed at debut self-publishers possibly struggling with limited resources and technical expertise as they start out on their self-publishing journey.

Quite simply, I quickly realised that I was unprepared for working in the writing arena of ebook marketing after I wrote and published my first travel memoir in November 2013. I soon learned that writing for publication, although solitary during the crafting stage, relies on networking and social media activity to gain exposure for your work. As someone who had a personal Facebook account to communicate with my children when we lived overseas, I was unprepared for what would be required of me as my career progressed. The necessity for social media platforms like Facebook and Twitter to help me build my brand as an author and to sell books became glaringly obvious.

I am not claiming to be an expert in the field of writing or book marketing. I seek only to share my acquired knowledge in the hope that it helps others to overcome some of the early hurdles less painfully. The fact that I am able to call myself an author, something which has always been a pipe dream, is now a pleasant reality. For this I am extremely grateful as I know there are many people to thank for helping me achieve my dream. Everything that I aim to share with you has been learned as a result of researching, participating in webinars, groups or forums as well as trialling variations of book marketing techniques for myself. The methods I used and which I will be sharing in this series have been used on my non-fiction work to date. These methods are currently being tried by some of the Rukia Publishing authors who write in many of the other genres and I look forward to sharing with you how the results vary between genres on the Rukia Publishing website and on our social media pages. There are a few things