25 Quick Ways to Sell More Books Today
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About this ebook
Imagine sitting down with a few best-selling authors and learning their most innovative and effective strategies and techniques for marketing books. Sounds good, doesn’t it?
The One Minute Book Marketer presents cutting-edge ideas from authors with a proven track record and numerous published books. In 25 Quick Ways to Sell More Books Today there is a treasury of actionable ideas and book selling strategies in every chapter!
This book is for everyone who has had to sell a book, an article, or simply wants get his or her name in front of hundreds or thousands
of readers. This high-quality, no-frills information book takes conventional wisdom to task. Cutting through fluff to get straight to the core, 25 Quick Ways to Sell More Books Today will give you concrete ideas and practical strategies you can implement right now.
The information that Dr. Bette Daoust and Wendy Dewar Hughes share is priceless. If you are just starting your writing career or are a seasoned author, this book is a must read. Bette and Wendy will help you to weed through the book marketing scene and discover what will help you begin to have more success in today’s bookselling climate.
Dr Bette Daoust
Dr. Bette Daoust is a best-selling author, speaker, and consultant to small business. She works with authors and speakers to support them in their marketing efforts. Bette is a part of the founding group at http://AuthorsSuccessGuild.com and is the CEO of Vervial Group Consulting International, Inc. Follow her on Twitter @DrBette or join her group on LinkedIn: http://LinkedIn.com/groups/Authors-Success-GuildWendy Dewar Hughes is an author and a book coach, and provides publishing assistance to independently published authors through her company, Summer Bay Press. She is also a professional artist and book cover designer. Wendy is a founder at Author’s Success Guild and owns several websites providing products and services for writers and artists. Follow her on Twitter @WDewarHughes, and on Facebook and Pinterest at Wendy Dewar Hughes - Author.
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25 Quick Ways to Sell More Books Today - Dr Bette Daoust
The
One Minute Book Marketer
Brought to you by
Author’s Success Guild
Dr. Bette Daoust
Wendy Dewar Hughes
For Your Free Report on How to Get Media Attention
http://bookmarketing.authorssuccessguild.com/getmedia
Click Here for Your Free Report on How to Get Media Attention
Copyright 2015 © Author’s Success Guild
Dr. Bette Daoust and Wendy Dewar Hughes
Website: www.authorssuccessguild.com
Editing, Interior Design and Cover Design: Wendy Dewar Hughes, Summer Bay Press
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means – electronic, mechanical, digital, photocopy, recording, or any other – without the prior permission of the author.
ISBN: 978-0-9947353-0-0
Digital ISBN: 978-0-9947353-1-7
Smashwords Edition
TABLE OF CONTENTS
Networking for Your Target Audience
What's in a Plan Anyway?
It all Starts with a Font
Creating Presentation Assets, Five Tips to Success
Gossip is Cheap, Why Not Use It To Your Advantage?
What's Trending and What's Not?
Repurposing Your Content—How to Write Once and Distribute Many Times
Simple Audio Recording Tricks for Creating a Podcast
Creating Media Kits That Shout
Paid or Free—What works better When it Comes to Advertising?
Secrets of Book Sales by Using Character Chronicles
Displaying at Trade Shows
Recording Your Efforts for Ultimate Success
Basic Black and White, Colors Say it All
Beyond Bullets
Giving is Getting When it Comes to Networking
The World At Your Finger Tips Through Social Media
Using Your Target as a List Building Weapon
Advantages of Benefit Writing
Enhancing Your Podcast with Lists
How to Capitalize on Your Writing Career with Press Releases
How to Minimize Your Advertising Expense Using Facebook Ads
How to Create an Artist’s Platform Through Book Extras
The Perfect Reader
Networking for Your Target Audience
I know who the target audience is for my books but I'm having trouble connecting with them. How do I network with my readers?
Networking is a very loosely used term. It can encompass many forms such as face-to-face meetings, group meetings, virtual presentations, social media discussions, and informal gatherings.
The bigger issue is that you need to define your perfect readers before deciding how to network with them.
If you know they always go to library talks, attend webinars given by authors, or hang out on Pinterest, then you have the basis for building a relationship with your readers.
Here are five tactics you can use to connect with your readers.
1.Be interested in them. Do not talk about yourself, take the time to learn as much as you can when it comes to interests, wants, and needs. All of these bits of information will help you to better target your approach to gaining your own following.
2.Talk in terms of reader benefits. Readers are only interested in themselves and by concentrating on what is in it for them (WIIFT) you will have a better chance of grabbing their attention.
3.Be a part of the conversation. Add your comments without the sales approach, be the one that shares readily. Readers will be sure to find out more about you when you offer free advice and share on a regular basis.
4.Be an advocate for the reader. Find reasons to support their reading needs. Offer suggestions and even offer parts of your own work.
5.Direct them to some of your social media platforms by asking for input. Ask and you shall get followers and potential readers for your books.
With these tactics in hand, you will still need to constantly feed information and follow up, and through, with conversations. Being there consistently shows you are truly interested in them. Show up sporadically and you will likely be dismissed as someone who is just trying to sell his or her wares.
So how can you be