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    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Ebook262 pages4 hours

    Yes!: 50 Scientifically Proven Ways to Be Persuasive

    By Noah J. Goldstein, Steve J. Martin and Robert Cialdini

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    About this ebook

    Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.

    Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

    Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

    Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

    Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
    LanguageEnglish
    PublisherFree Press
    Release dateSep 3, 2008
    ISBN9781416571124
    Author

    Noah J. Goldstein

    Noah Goldstein is a protege of Cialdini's.  He is an assistant professor at the University of Chicago Graduate School of Business.  He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.

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    Reviews for Yes!

    4/5

    122 ratings9 reviews

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    • 5/5
      Marketing is not just about sales. It is about genuine persuasion. Goldstein/Cialdini breakdown in easy to digest case studies, sure to improve ideas on proven methods to persuade.
    • 4/5
      Good series of advice for someone trying to be morally persuasive. The author goes out of the way to continually impress that while someone could be in short term persuasive by lying, in the long term it is counter productive. Having this book as a reference could be very useful.
    • 5/5
      Easy to read and to apply
    • 4/5
      Good advice.
    • 3/5
      Many of these tips are rather trivial, and although the author does a great job trying to show applicability, some of these are more useful than others.
    • 4/5
      I liked the few new persuasive ideas and the many stories and examples he presented. While there were 50 persuasive ideas, many of them where supported by light scientific evidence and others even if true had little persuasive power. Overall it is worth having to skim to the chapters that interest you.
    • 5/5
      Noah Goldstein is a colleague of psychologist, author Robert Cialdini. Goldstein has taken small bits of Cialdini's books such as Influence: The Psychology of Persuasion and edited them in small easily read chapters. This book is a perfect compliment to that porcelain fixture in your bathroom. You'll want to come back again and again, and you will certainly want to read all of Cialdini's books, that is unless you have no interest in having people listen to you. The book is fascinating, because it clearly explains by example why some people are able to influence others. It will reveal to the reader the identity of the most influential word in the English language; a word used in this review.
    • 4/5
      Cialdini’s Influence is a fantastic book on the psychology of persuasion and how advertisers use it. Yes! is a quick read designed to give little bite-size chunks of that work, absent much of the research/citation. It’s diverting enough, but I really recommend Influence in its place, and that book ought to be cheaper used!
    • 4/5
      Excellent and readable. Lots of small chapters, each with a bit of research on influence and practical implications.Based on Cialdini's six principles.

    Book preview

    Yes! - Noah J. Goldstein

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