The Small Business Crisis: Why Your Small Business Is Failing, and How to Change Course

By Amanda Craig

This book is a call to action for your business. Packed with professional tips, The Small Business Crisis includes a definition for success, your chances of failure, the reasons why your business is failing, and the simple solution to a critical question thousands of business owners cannot answer.

Author Amanda Craig is a copywriting fanatic and document specialist who wrote this book to give hope to small-to-medium sized business owners with failing or struggling businesses. She is the owner of Snappy Copywriting and the writer for a line of information products titled "Snappy Business Solutions," currently in development. She has been involved in business writing for over a decade, including process and procedural writing, communications, and state publications.

Today Amanda specializes in building business growth through strong synchronization of marketing and document structure. Whether your business requires assistance with web copy or printed materials, documenting of company policies, or implementing internal communication plans with your employees, Amanda can provide you with a full spectrum of writing and documentation alternatives to get ahead of the curve with your company's growth and development.

• Language: English
• Publisher: Amanda Craig
• Release date: Jan 26, 2014
• ISBN: 9781310445309

Amanda Craig

Amanda Craig, owner of Snappy Copywriting, is a copywriting fanatic and document specialist. She has been involved in business writing for over a decade, including process and procedural writing, communications, and state publications. Perhaps a bit more unusual, Amanda's business experience also includes quality assurance, document control, and analyst skills—useful tools for leveraging company growth, analyzing impacts, and identifying gaps in business processes. Transitioning that experience to other opportunities, Amanda sharpened her writing skills by studying the writing styles of multiple copywriters for over three years before stepping into the copywriting business world. After hands-on training with various copywriting organizations, and study as a student of social media and copywriting guru, Sandi Krakowski, she now offers experience and insight into the art and craft of copywriting and communication for your business. Today Amanda specializes in building business growth through strong synchronization of marketing and document structure. Whether your business requires assistance with web copy or printed materials, documenting of company policies, or implementing internal communication plans with your employees, Amanda can provide you with a full spectrum of writing and documentation alternatives to get ahead of the curve with your company's growth and development. Visit http://www.snappycopywriting.com for more information and resources. Amanda's Kolbe A Index score is an 8-7-3-2, reflecting strong analytic, organizational, and research skills. She has been married since 2010 to husband Brad Craig, a down-to-earth Australian bloke, and enjoys the frequent debates they have on the many differences between American and Australian English.

Book preview

The Small Business Crisis

Why Your Small Business Is Failing, and How to Change Course

Amanda Craig

Published by Amanda Craig at Smashwords

Copyright 2014 Amanda Craig

Thank you for downloading this ebook. This book may be reproduced, copied, and distributed for non-commercial purposes, provided the book remains in its complete original form. If you enjoyed this book, please return to your favorite ebook retailer to discover other works by this author. Thank you for your support.

Table of Contents

Introduction

How Do You Define Success?

What Do You Do for a Living?

What Are Your Chances of Failure?

But Why Is My Business Failing?

When You Really Know Your Business

Your Focus Phrase

What's Next?

Snappy Business Solutions

Social Media

Citations

Author Bio

Introduction

This hopeful story plays out over and over again, in America and around the world:

A young man, fresh out of school, decides to open up a landscaping business with a small loan from his father,

A newly divorced woman with two kids at home and no job, makes a quick decision to open an at-home bakery, allowing her to stay home with her kids while she bakes birthday and wedding cakes,

A middle-aged man or woman, previously laid off (or made redundant) from their job, decides to make a new start by setting up that dream coffee shop business they always wanted to run.

And so on and so forth. As long as there have been people, there have been people in business, providing for needs, offering skills and trades, and selling wares.

The circumstances that surround the stories above may not be perfect, but isn’t there always